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    #1 Digital Marketing Training – 3 Months Crash Course

    Course Duration : Duration: 3 Months, Course Fee : 10,000/=

    digital marketing crash course

    digital marketing crash course in noida and vaishali by aclm

    ACLM – Institute of Professional Studies, Designed a unique program on Digital Marketing keeping in view of hot demand of digital marketing / online marketing professionals. Now a days most of the companies had reduced expenses over manual or in-personal marketing strategies, just due to the amazing online marketing results.

    Top renowned online selling companies like Amazon, Flipkart, E-bay, SnapDeal and many others engaging people to make their business available. Companies are also investing log in training and easy registration process for the success of the respective business.

    ACLM as a whole making this possible just through the crash course on Digital Marketing. In this crash course, we’are going to cover lot of interesting tool, which will definitely change your thought process over making new marketing strategy plans.

    This course (a combination of 15 modules) will enable you to make your brand stands out from the crowd over online businesses and will give you a good result as a whole.

    The Digital Marketing Crash Course is available online as well as classroom training mode.

    What you’ll learn in the Digital Marketing Crash Course:

    • Search Engine Optimization (SEO) techniques
    • social media marketing techniques,
    • Online Reputation Management Techniques,
    • Registering and Selling your products through Amazon, Flipkart, E-bay, SnapDeal ,
    • Market your products and your skills to Facebook, Twitter, Linkedin Social Networking Sites,
    • Promoting Images / Vidoes / Events through Instagrams,
    • Youtube Channel Mangement, Video Promotions and Content Optimization.

    Project involved

    • Project 1 on SEO, Google Business and Adwords Implementation on various sites
    • Project 2 on You Tube and Instagram
    • Project 3 on Social Media Marketing

    Certifications for this Course

    • Certification from ACLM – Institute of Professional Studies will be offered on Completion of the Training
    • Online Certification of Social Media Marketing hub

    ACLM Invites all professionals / interns to get benefit of this programme. Candidates will have the opportunity to get paid internship to top companies in India and abroad.

    Get Connected

    Call us @ 9718812233 for online counselling or visit directly at:

    Vaishali – Plot No. 886, Sector 5, Vaishali, Ghaziabad

    Noida – 216, Vishal Chambers, Sector 18, Noida, UP.

    Topics Covered

    Module I - Digital Marketing Overview

    • What Digital Marketing Exactly Is?
    • What is SEO (Search Engine Optimization)?
    • What is SERP (Search Engine Results Pages)?
    • What is SEM (Search Engine Marketing)?
    • What is SMO (Social Media Optimization)?
    • What is SMM (Social Media Marketing)?
    • What is Blogging & Purpose of Blogging?
    • What is Adsense & Affiliates?
    • What is Email Marketing?
    • What is Mobile Marketing?
    • What is Online Reputation Management?

    Module II – Domain Registration Web Designing & Hosting

    • Website Designing & Hosting
    • What is HTML, PHP, CSS & Java Script
    • Different Kind of Websites
    • Static & Dynamic Websites
    • Start Designing Websites
    • Purchasing Domain Names
    • Purchasing Web Hosting
    • Connecting Domain & Hosting
    • FTP Users & Using File Zila.
    • Domain Control Panels
    • Web Hosting Control Panels

    Module III– Keyword Research with Google Keyword Planner

    • What are Keywords and Key phrases
    • Why Keywords are Important in SEO
    • What is Keywords Research
    • Why Keyword Research in Important in SEO
    • What is Google Keyword Planner
    • How to Use Google Keyword Planner
    • Analyzing Keyword Competition
    • Exact, Phrase and Broad Match in Keywords Research
    • Finding Best Keywords for Our Website.

    Module IV - SEO (Search Engine Optimization) Course

    1. On Page Optimization - SEO

    • Getting Started with Head Section
    • Understanding On Page SEO?
    • Domain Name Selection & URL Structuring
    • Head Section Optimization
    • Meta Tags Optimization
    • Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
    • Optimizing Open Graph Tags
    • Redirection Tags
    • SEO Friendly Content Writing
    • Heading Optimization
    • Keyword Density, Keyword Spamming and Keyword Stuffing
    • LSI (Latent Semantic Indexing) Technique
    • Image Optimization Strategies
    • Link Optimization Strategies
    • Robots File Creation
    • XML Sitemap Creation
    • Sitemap Submissions

    Module V : Off Page Optimization – SEO

    • What is Off Page SEO?
    • Why Off Page is Important?
    • What Are Backlinks?
    • Backlinks Creation Methods
    • Difference Between Do Follow and No Follow Backlinks
    • What is Google Page Rank
    • How To Increase Google Page Rank
    • Web Directory Submissions
    • Social Bookmarking
    • Article Writing & Submission
    • Press Release Writing & Submissions
    • Comment Writing
    • Guest Blogging
    • Classifieds posting
    • Forum Posting
    • Link Exchange (one way, two way and three way)
    • Search Engine Submissions
    • RSS Feeds

    Module VI – Google Business /Places Listing and GEO Targeting

    • What is Google Business?
    • How to get listed at Google Business Center?
    • Google Business Verifications
    • Setting Up your Business Profile in Google Places.
    • Setting Up Profile Pictures and Cover Photos in Google Business.
    • Creating Reviews in Google Places
    • Google Business Listing Optimization

    Module VII - Search Engine Marketing (Google Adwords)

    • SEM Introduction
    • Understanding Google Adwords
    • Account Creation and Setup in Google Adwords
    • Campaign Management
    • Understanding Text, Display and Video Ads.
    • Sign-Up With Google Adwords
    • How to select Keywords for PPC Campaign
    • Creating ADs for your PPC Campaign
    • How to Manage bids in PPC Campaign
    • Creating Display Ads
    • Creating Text Ads
    • Creating Video Ads
    • Ad Extensions
    • Monitoring Clicks, Impressions and CTR’s in Adwords
    • Making Payments in Google Adwords

    Module VIII - Email Marketing

    • What is Email Marketing?
    • How to Create Email ID’s List?
    • How to Create HTML Emails?
    • Bulk Mailing Through Softwares
    • Sending Emails in Inbox
    • Conversion Tracking
    • How to Save Your ID from Black Listing?

    Module IX - ORM - Online Reputation Management

    • What is ORM?
    • How to Manage ORM?
    • Creating Positive Reviews.
    • Optimizing Review Pages.

    Module X - Mobile Marketing

    • What is Mobile Marketing?
    • Sign-Up With Mobile Marketing Sites?
    • Creating Mobile Marketing Campaigns
    • Collecting Database
    • Sending Bulk Messages
    • Tracking Conversions

    Module XI- Social Media Optimization / Marketing

    • What is Social Media (Basics)?
    • Why Social Media is Important for Online Promotion?
    • Different kind of Social Media and Networking Sites.

    Facebook

    • How to create a page on Facebook?
    • How to Promote your business on Facebook?
    • How to Increase likes for your facebook page?
    • How to Add Facebook Fan Page On Your Website?
    • Difference in Facebook profile, page and groups.
    • How to Join Groups and Promote your business.

    Google Plus

    • What Google Plus is?
    • How to Create Profiles on Google Plus?
    • Difference between Individuals and Company Profiles.
    • Why to Promote at Google Plus?

    Twitter

    • What is Twitter?
    • Why Twitter is Important?
    • How to Create a Twitter Business Page?
    • How Tweet Like Professionals?
    • How to Increase Twitter Followers?
    • How to Twitter Page for Organic Search?

    You Tube

    • Why You Tube?
    • How to Create Videos?
    • Understanding Video Marketing
    • Link Building With You Tube

    Module XII – Blogging/ WordPress

    • What is Blogging?
    • Purpose of Blogging?
    • How to Blog?
    • What is WordPress?
    • Wordpress.org & Wordpress.com
    • How to Setup a Blog on WordPress?
    • WordPress Themes.
    • WordPress Plugins.
    • Setting Up Navigations and Menus.
    • WordPress Widgets.
    • How to SEO of a WordPress Blog/ Website?
    • Internal Linking in WordPress
    • WordPress site Backup

    Module XIII - Blog Monetization

    • What is Blog Monetization?
    • Why to Monetize a Blog?
    • Blog Monetization with Google Adsense
    • Blog Monetization with Affiliates

    Module XIV – Google Adsense

    • Understanding Google Adsense
    • How to apply for Google Adsense
    • How to easily get Approved with Adsense
    • Difference between Text and Display Ads
    • Placing Advertisements on you Blog or Website Custom and URL channels
    • Optimizing Google Adsense Ads for best performance
    • Allow and Add categories
    • Performance Reports
    • How to earn money with Google Adsense
    • Getting Cheques from Google Adsense

    Module XV – Ecommerce Marketing

    • Understanding Ecommerce Marketing
    • Different Kind of Ecommerce Platforms
    • Major Ecommerce portals in India
    • Creating Ecommerce Websites
    • How to Promote your Ecommerce Website?

    Who Should Attend

    • Any professionals who looks his / her career in digital / internet marketing
    • College pass outs candidates
    • Trainees & Interns
    • Housewives

    Pre-requisites

    • basic knowledge of html & css
    • must have good command over word, excel, ppt

    What You Need To Bring

    • A very clear mid with a good notebook / laptop.

    Key Takeaways

    • Search Engine Optimization (SEO) techniques
    • social media marketing techniques,
    • Online Reputation Management Techniques,
    • Registering and Selling your products through Amazon, Flipkart, E-bay, SnapDeal ,
    • Market your products and your skills to Facebook, Twitter, Linkedin Social Networking Sites,
    • Promoting Images / Vidoes / Events through Instagrams,
    • Youtube Channel Mangement, Video Promotions and Content Optimization.

    Lot of things to learn and get 50+ awesome tools free

    About Trainer

    • Best in the industry
    • Implemented (Organic / Inorganically) over 500+ projects
    • Freelancers for International Companies
    • More than 20+ Years of experience in online marketing and reputation management
    • Lot of things to learn and get 50+ awesome tools free

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    Schedule

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