Certification

Entrepreneurs find direct marketing the attractive because of

‘Customization’ means____________

Web marketing involves______________

A ‘Call’ in marketing language means__________

Selling Process includes_________________

The target group for credit card is_____________

Sales stands for

‘value -added services’ means________________

Which of the following is the most logical budget setting method?

Relationship marketing means?

Market information means______________

Which factor is/are responsible for Effective Market Segmentation?

To ‘Close a Call’ means____________

Promotion of marketing means

Modern method of marketing includes?

Selling Process includes_________________

Marketing Strategy means

Which among the following is not an example of Direct marketing?

The target group for agricultural loan is________

Bank Marketing means

Digital Marketing means

To ‘Close a Call’ means____________

Target group means

Target group for home loans is

Public relation is

EMI can be a marketing tool if

Market share means_____________

Which one of the following is NOT a target group for saving accounts?

The ultimate aim of Marketing is to provide

Direct Marketing means______________

One common misuse of marketing research findings in contemporary business is the tendency for marketing research to

Market segmentation is useful for____________

Home loans are granted to

Which one of the following is NOT a target group for saving accounts?

The meaning of “Conversation” in terms of sales is

Which of the following is not a ‘Post testing’ Technique of advertisement?

Marketing Planning helps to minimise future uncertainties because?

____________ helps in process of Production

 In marketing ‘initiator’ is a term which describes

In India, which commission can be approached to curb misleading advertisements?

Good public relations indicate?

The ultimate aim of Marketing is to provide

Short term planning focuses on

Market share analysis helps to track

“Benchmark” means____________

Market segmentation means

Safe deposit locker can be canvassed among

Digital marketing is similar to

Which of the following is a type of decision?

A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called

An advertiser has shoe shops with multiple locations (one in London and one in Birmingham). They link their AdWords campaign to their
local business center. Which address will show under their advert?

Which is a benefit of AdWords for search marketing?

Adding placements to an ad group:

Practice to divide content into different pages & make understand Google to index

Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid
search ad. On the

If you want to look at the search query used to get the visitors on your site, you would look into

What is the optimal number of Call-to-Actions on the landing pages

Lets say that you have a new product that needs to be advertised in a specific currency on Google. What action should you take ?

Which of the following are examples of agents?

Also known as permission-based e-mail, this is one proposed requirement for marketers that could greatly decrease the amount of spam.

A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately
subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

Valid request was made by the user but the server failed to complete the request.

Whose content dominates in social media

Abbreviate ESP

Is a part of meta tags

Why Nestle got embroiled in negative criticism on social media

What is panda

You’re an independent consultant selling an eBook you wrote about Search Engine Marketing for $50. You have campaigns across
multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and
budget is best suited to maximize your total pro

Which Of The Following Factors Is Not Considered When Determining Your Quality Score?

A CEO of some company posted on LinkedIn regarding requirement for a big hall with capacity of 500 people for their annual company
event. Marketing & sales team of XYZ Corporation, an event management company relied on traditional marketing & did not use social media at
all. What are the chances they can crack this deal

Google Universal Analytics tracking code looks like "UA-xxxxxx-yy"

Identify the factor that enables tracking of good or bad Reputation?

What technique is used by legitimate marketers to customize offerings for speci

Which of the following landing pages are expected to have more bounce rate?

When Google started

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both
keywords and placements are added to the ad group, they would work together to:
1.  Restrict the ads to speci

Which tool gives impressions and clicks level data for organic tra􀂨c

Which is best & recommend place to place Google Analytics JavaScript code

What is the validity of the statement - Funnel report can be used to see which the most preferred path of the visitors coming to your
website

Site-Targeted Campaigns Do Not Offer The Ability To______.

What should always be the 􀂦rst step of creating a measurement plan?

Tools to do keywords research

Text is Better than HTML | Wednesday is a Good Day for Email Campaigns | What would you follow?

Place where the fresh and less authoritative sites were kept for a certain time period

An Ad With The Keyword "Cheap Chocolate" (In Quotations) Would Run On Which Of The Following Search Queries?

You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.

Which of the following cannot be categorized in Audience Aggregation?

It is benefesial to create multiple ad groups in order to

This type of e-mail allows recipients to buy goods and services directly from an e-mail message, without being redirected to the retailer

A company "A" sells LMS (Learning Management System). They have created a landing page, but users are just not going ahead and trying
their product. What could be the possible reasons?

An employee posted update on the Facebook wall of her company which was meant to be done on her personal profile what action should
the company take on an immediate basis

Suppose you’ve created an ad group to advertise gourmet chocolate and it includes keywords like “dark chocolate” and “gourmet
chocolate bars.” If you opted this particular campaign into Google display Network, what type of targeting would automatically be used to
determine where your ads might show

What is the difference between Custom Dimension and Custom Variable

Which command is used to find tothe number of back links of a website?

Which of the following is an online platform to hire freelancers

Length of title characters that Google displays on search results

Which is one of the primary reasons for businesses to do audience aggregation?

Canonical means

What type of conversation gets higher attention from customers

404 server response code signify

Given: import java.io.*; public class Forest implements Serializable { private Tree tree = new Tree(); public static void main(String [] args) {
Forest f = new Forest(); try { FileOutputStream fs = new FileOutputStream("Forest.ser"); ObjectOutputStream os = new ObjectOutputStream(fs);
os.writeObject(f); os.close(); } catch (Exception ex) { ex.printStackTrace(); } } } class Tree { } What is the result?

Methods that have same name, but different list and different de

What is the data type of array we used as parameter to main method

You want subclasses in any package to have access to members of a superclass. Which is the most restrictive access that accomplishes
this objective?

___________ translates high-level language program into machine language program

By default, how many minimum threads are available in a program

Given: class Test { static finak StringBuffer sb1 = new StringBuffer(); static final StringBuffer sb2 = new StringBuffer(); public static void
main(String args[]) { 05 new Thread() { public void run() { synchronized(sb1) { sb1.append(A); sb2.append(B); } } }.start(); 14 new Thread() {
public void run() { synchronized(sb1) { sb1.append(C); sb2.append(D); } } }.start(); 23 System.out.println (sb1 + + sb2); } } What will be the
output?

Given String s = hello; Object o = s; if( o.equals(s) ){ System.out.println(A); } else{ System.out.println(B); } if( s.equals(o) ){
System.out.println(C); } else{ System.out.println(D); } What is the output?

Package is the first statement in java program

Given: int i = 0, j = 5; tp: for (;;) { i++; for (;;) { if(i > --j) { break tp; } } System.out.println(i = + i + , j = + j); What is the result?

Which is the valid declarations within an interface de

Which of the following would compile without error?

JRE stands for

Given: public class Test { private static int[] x; public static void main(String[] args) { System.out.println(x[0]); } } What is the result?

Given: class Q { public static void main(String[] args) { int i1 = 5; int i2 = 6; String s1 = 7; System.out.println(i1 + i2 + s1); } } What is output?

What is the name of the method used to start a thread execution?

Which of these package is used for analyzing code during run-time?

Which interface provides the capability to store objects using a key-value pair?

Garbage collection takes place automatically in JVM.

Every statement in Java ends with ________

Given: int i = l, j = 10; do { if(i++ > --j) { continue; } } while (i < 5); System.out.println(i = + i + and j = + j); What is the result?

Given: public class References { static void increment(int[] a) { a[1]++; } public static void main(String[] args) { int[] a = new int[5];
increment(a); System.out.println(a[1]); } } What is the outcome:

Given class X implements Runnable { public static void main(String args[]) { // What should be inserted here? } public void run() {} } Which of
the following line of code is suitable to start a thread

What is an instanceof

Observe the following code package foo; import java.util.Vector; protected class MyVector extends Vector{ int i = 1; public MyVector() { i =
2; } } public class MyNewVector extends MyVector { public MyNewVector() { i = 4; } public static void main(String args[]) { MyVector v = new
MyNewVector(); } } What is the result?

Given class MyThread extends Thread { public void run() { System.out.println(Running); } public void start() { System.out.println(Starting);
} } 09 class Q { public static void main(String[] args) { MyThread t = new MyThread(); t.start(); } } What is output?

How would you round off a value from 1.66 to 2.0?

Smallest individual unit in java program is known as ..........

If you want to execute some statement without main method ,then ............is used

Given: public static void main(String[] args) { String str = "null"; if (str == null) { System.out.println("null"); } else (str.length() == 0) {
System.out.println("zero"); }else{ System.out.println("some"); } } What is the result?

Assume the following method is properly synchronized and called from a thread A on an object B: wait(2000); After calling this method,
when will the thread A become a candidate to get another turn at the CPU?

Given class Foo { static void alpha() { /* more code here */ } void beta() { /* more code here */ } } Which statement is true?

Given: public class ArrayTest { public static void main(String[ ] args){ 􀂧oat f1[ ], f[ ]; f1 = new 􀂧oat[10]; f = f1; System.out.println(f[0] = +
f[0]); } } What is the result?

Given: public class Test { public static void leftshift(int i, int j) { i<<=j; } public static void main(String args[]) { int i = 4, j = 2; leftshift(i, j);System.out.printIn(i); } } What is the result?

A block is enclosed inside __________

What is the result of compiling and executing the following code? public class ThreadTest extends Thread { public void run() {
System.out.println(In run); yield(); System.out.println(Leaving run); } public static void main(String []argv) { (new ThreadTest()).start(); } }

Which CANNOT directly cause a thread to stop executing?

Given: abstract public class Employee { protected abstract double getSalesAmount(); public double getCommision() { return
getSalesAmount() * 0.15; } } class Sales extends Employee { // insert method here } Which method, inserted independently, correctly complete
the Sales class?

What will happen when you attempt to compile and run the following code? public class ThreadDemo { private int count = 1; public
synchronized void doSomething() { for (int i = 0; i < 10; i++) System.out.println(count++); } public static void main(String[] args) { ThreadDemodemo = new ThreadDemo(); Thread a1 = new A(demo); Thread a2 = new A(demo); a1.start(); a2.start(); } } class A extends Thread {ThreadDemo demo; public A(ThreadDemo td) { demo = td; } public void run() { demo.doSomething()

What is an instanceof

By default a real number is treated as a

Which is the prede􀂦ned package available in java

Is the following statement a declaration or de􀂦nition? extern int i;

What will be the result of trying to compile and run the following code? class MyThread extends Thread { MyThread() {} MyThread(Runnable
r) {super(r); } public void run() { System.out.print(Inside Thread );} } class MyRunnable implements Runnable { public void run() {
System.out.print( Inside Runnable); } } class Test { public static void main(String[] args) { new MyThread().start(); new MyThread(new
MyRunnable()).start(); } }

Which statement is true?

Given: class Super { private int a; protected Super(int a) { this.a = a; } } ... class Sub extends Super { public Sub(int a) { super(a); } public
Sub() { this.a = 5; } } Which will , independently, allow Sub to compile?

Which of the following are Java reserved words?

Given: int i = 0; for (; i < 4; i += 2) { System.out.print(i + â€oe â€oe); } System.out.println(i); What is the result?

Given: static class A { void process() throws Exception { throw new Exception(); } } static class B extends A { void process() {
System.out.println("B "); } } public static void main(String[] args) { Aa=newB(); a.process(); } What is the result?

Given: interface DeclareStuff { public static final int EASY = 3; void doStuff(int t); } public class TestDeclare implements DeclareStuff {
public static void main(String [] args) { intx=5; new TestDeclare().doStuff(++x); } void doStuff(int s) { s += EASY + ++s; System.out.println("s " +
s); } } What is the result?

Which of following variables can be assigned a value to it?
(i) $3hello
(ii) $_hello
(iii) $this
(iv) $This

The class from which the child class inherits is called..
(i) Child class
(ii) Parent class
(iii) Super class
(iv) Base class

In the PHP code given below, what is/are the properties?
< ?php class Example { public $name; function Sample() { echo "This is an example"; } } ?>

Which of the following PHP statements will output Hello World on the screen?
(i) echo (“Hello World”);
(ii) print (“Hello World”);
(iii) printf (“Hello World”);
(iv) sprintf (“Hello World”);

Which statement will output $x on the screen?

Which one of the following functions is used to determine whether a class exists?

Which of the following php statement/statements will store 111 in variable num?
i) int $num = 111;
ii) int mum = 111;
iii) $num = 111;
iv) 111 = $num;

What will be the output of the following PHP code?
< ?php $fruits = array ("apple", "orange", array ("pear", "mango"), "banana"); echo (count($fruits, 1));?>

Which of the looping statements is/are supported by PHP?
i) for loop
ii) while loop
iii) do-while loop
iv) foreach loop

Which one of the following is the right way to clone an object?

Which function will return true if a variable is an array or false if it is not?

What will be the output of the following PHP code?
< ?php $fruits = array ("mango", "apple", "pear", "peach"); $fruits = array_flip($fruits); echo ($fruits[0]);?>

Which one of the following is the right way to call a class constant, given that the class is mathFunction?

What will be the output of the following PHP code?
< ?php $a = "clue";$a .= "get";echo "$a";?>

Which function can be used to move the pointer to the previous array position?

What will be the output of the following PHP code?
< ?php $color = "maroon";$var = $color[2];echo "$var" ;?>

What will be the output of the following PHP code?
< ?php $fruits = array ("apple", "mango", "peach", "pear", "orange"); $subset = array_splice ($fruits, 2); print_r ($fruits);?>