Certification

‘Causal’ research is basically concerned with

“Benchmark” means____________

Which among the following is not an example of Direct marketing?

Value added Services means?

Market share analysis helps to track

Digital marketing is similar to

Web marketing involves______________

Digital marketing is similar to

The meaning of “Conversation” in terms of sales is

‘value -added services’ means________________

Outsourcing means service rendered by?

Demonstration is an exercise to

Proper pricing is needed for:

Market share means_____________

Safe deposit locker can be canvassed among

“Benchmark” means____________

The target group for a Car loan is_____________

The target group for credit card is_____________

Demand consists of

To ‘Close a Call’ means____________

EMI can be a marketing tool if

Market segmentation means

A marketing survey is required for____________

The ultimate aim of Marketing is to provide

Which one of the following is NOT a target group for saving accounts?

A ‘Call’ in marketing language means__________

The ultimate aim of Marketing is to provide

The target group for Education loan is_________

Selling Process includes_________________

Promotion of marketing means

Full form of DSA is___________

Relationship selling means –

Direct Marketing means______________

Market segmentation is useful for____________

Cross-selling means______________

A call centre is________________

Which of the following is not a ‘Post testing’ Technique of advertisement?

 In marketing ‘initiator’ is a term which describes

Relationship marketing means?

‘value -added services’ means________________

Which business strategy seems to be good for long run?

A ‘Buyers’ Market’ means

Which of the following is a type of decision?

Modern method of marketing includes?

Closing the sales means?

The sequence of a sales process is_____________

The sequence of a sales process is_____________

Target group for home loans is

“USP” in marketing means

Sales stands for

If you want to look at the search query used to get the visitors on your site, you would look into

Length of title characters that Google displays on search results

Which tool gives impressions and clicks level data for organic tra􀂨c

An Ad With The Keyword "Cheap Chocolate" (In Quotations) Would Run On Which Of The Following Search Queries?

Which of the following are examples of agents?

What is the optimal number of Call-to-Actions on the landing pages

This type of e-mail allows recipients to buy goods and services directly from an e-mail message, without being redirected to the retailer

Which of the following landing pages are expected to have more bounce rate?

Site-Targeted Campaigns Do Not Offer The Ability To______.

Lets say that you have a new product that needs to be advertised in a specific currency on Google. What action should you take ?

Which is a benefit of AdWords for search marketing?

Which is one of the primary reasons for businesses to do audience aggregation?

What is the difference between Custom Dimension and Custom Variable

Tools to do keywords research

Adding placements to an ad group:

Which is best & recommend place to place Google Analytics JavaScript code

404 server response code signify

Text is Better than HTML | Wednesday is a Good Day for Email Campaigns | What would you follow?

You’re an independent consultant selling an eBook you wrote about Search Engine Marketing for $50. You have campaigns across
multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and
budget is best suited to maximize your total pro

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both
keywords and placements are added to the ad group, they would work together to:
1.  Restrict the ads to speci

Valid request was made by the user but the server failed to complete the request.

What is panda

Identify the factor that enables tracking of good or bad Reputation?

Google Universal Analytics tracking code looks like "UA-xxxxxx-yy"

A CEO of some company posted on LinkedIn regarding requirement for a big hall with capacity of 500 people for their annual company
event. Marketing & sales team of XYZ Corporation, an event management company relied on traditional marketing & did not use social media at
all. What are the chances they can crack this deal

Which of the following is an online platform to hire freelancers

Which command is used to find tothe number of back links of a website?

What technique is used by legitimate marketers to customize offerings for speci

Is a part of meta tags

Canonical means

Which Of The Following Factors Is Not Considered When Determining Your Quality Score?

An advertiser has shoe shops with multiple locations (one in London and one in Birmingham). They link their AdWords campaign to their
local business center. Which address will show under their advert?

Whose content dominates in social media

You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.

Why Nestle got embroiled in negative criticism on social media

Place where the fresh and less authoritative sites were kept for a certain time period

Suppose you’ve created an ad group to advertise gourmet chocolate and it includes keywords like “dark chocolate” and “gourmet
chocolate bars.” If you opted this particular campaign into Google display Network, what type of targeting would automatically be used to
determine where your ads might show

Also known as permission-based e-mail, this is one proposed requirement for marketers that could greatly decrease the amount of spam.

Which of the following cannot be categorized in Audience Aggregation?

What is the validity of the statement - Funnel report can be used to see which the most preferred path of the visitors coming to your
website

When Google started

What should always be the 􀂦rst step of creating a measurement plan?

An employee posted update on the Facebook wall of her company which was meant to be done on her personal profile what action should
the company take on an immediate basis

What type of conversation gets higher attention from customers

A company "A" sells LMS (Learning Management System). They have created a landing page, but users are just not going ahead and trying
their product. What could be the possible reasons?

Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid
search ad. On the

It is benefesial to create multiple ad groups in order to

Abbreviate ESP

A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately
subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

Practice to divide content into different pages & make understand Google to index

Given String s = hello; Object o = s; if( o.equals(s) ){ System.out.println(A); } else{ System.out.println(B); } if( s.equals(o) ){
System.out.println(C); } else{ System.out.println(D); } What is the output?

Given: int i = 0, j = 5; tp: for (;;) { i++; for (;;) { if(i > --j) { break tp; } } System.out.println(i = + i + , j = + j); What is the result?

Observe the following code package foo; import java.util.Vector; protected class MyVector extends Vector{ int i = 1; public MyVector() { i =
2; } } public class MyNewVector extends MyVector { public MyNewVector() { i = 4; } public static void main(String args[]) { MyVector v = new
MyNewVector(); } } What is the result?

Given: abstract public class Employee { protected abstract double getSalesAmount(); public double getCommision() { return
getSalesAmount() * 0.15; } } class Sales extends Employee { // insert method here } Which method, inserted independently, correctly complete
the Sales class?

Given: int i = 0; for (; i < 4; i += 2) { System.out.print(i + â€oe â€oe); } System.out.println(i); What is the result?

If you want to execute some statement without main method ,then ............is used

Methods that have same name, but different list and different de

Is the following statement a declaration or de􀂦nition? extern int i;

Given: public class Test { private static int[] x; public static void main(String[] args) { System.out.println(x[0]); } } What is the result?

Which of the following would compile without error?

JRE stands for

Which statement is true?

Given: interface DeclareStuff { public static final int EASY = 3; void doStuff(int t); } public class TestDeclare implements DeclareStuff {
public static void main(String [] args) { intx=5; new TestDeclare().doStuff(++x); } void doStuff(int s) { s += EASY + ++s; System.out.println("s " +
s); } } What is the result?

Garbage collection takes place automatically in JVM.

How would you round off a value from 1.66 to 2.0?

Which of these package is used for analyzing code during run-time?

By default, how many minimum threads are available in a program

Which CANNOT directly cause a thread to stop executing?

What is the result of compiling and executing the following code? public class ThreadTest extends Thread { public void run() {
System.out.println(In run); yield(); System.out.println(Leaving run); } public static void main(String []argv) { (new ThreadTest()).start(); } }

A block is enclosed inside __________

What will be the result of trying to compile and run the following code? class MyThread extends Thread { MyThread() {} MyThread(Runnable
r) {super(r); } public void run() { System.out.print(Inside Thread );} } class MyRunnable implements Runnable { public void run() {
System.out.print( Inside Runnable); } } class Test { public static void main(String[] args) { new MyThread().start(); new MyThread(new
MyRunnable()).start(); } }

Which is the prede􀂦ned package available in java

Given: import java.io.*; public class Forest implements Serializable { private Tree tree = new Tree(); public static void main(String [] args) {
Forest f = new Forest(); try { FileOutputStream fs = new FileOutputStream("Forest.ser"); ObjectOutputStream os = new ObjectOutputStream(fs);
os.writeObject(f); os.close(); } catch (Exception ex) { ex.printStackTrace(); } } } class Tree { } What is the result?

What is the name of the method used to start a thread execution?

What is the data type of array we used as parameter to main method

Given: int i = l, j = 10; do { if(i++ > --j) { continue; } } while (i < 5); System.out.println(i = + i + and j = + j); What is the result?

Assume the following method is properly synchronized and called from a thread A on an object B: wait(2000); After calling this method,
when will the thread A become a candidate to get another turn at the CPU?

Given class X implements Runnable { public static void main(String args[]) { // What should be inserted here? } public void run() {} } Which of
the following line of code is suitable to start a thread

Given: class Q { public static void main(String[] args) { int i1 = 5; int i2 = 6; String s1 = 7; System.out.println(i1 + i2 + s1); } } What is output?

Given: class Super { private int a; protected Super(int a) { this.a = a; } } ... class Sub extends Super { public Sub(int a) { super(a); } public
Sub() { this.a = 5; } } Which will , independently, allow Sub to compile?

By default a real number is treated as a

Package is the first statement in java program

Which is the valid declarations within an interface de

Which interface provides the capability to store objects using a key-value pair?

Given class Foo { static void alpha() { /* more code here */ } void beta() { /* more code here */ } } Which statement is true?

Given: public class Test { public static void leftshift(int i, int j) { i<<=j; } public static void main(String args[]) { int i = 4, j = 2; leftshift(i, j);System.out.printIn(i); } } What is the result?

What is an instanceof

Given: public class Q implements Runnable { private int x; private int y; 04 public static void main(String [] args) { Q that = new Q(); (new
Thread(that)).start( ); (new Thread(that)).start( ); } 10 public synchronized void run( ) { for (;;) { x++; y++; System.out.println(x = + x + y = + y); } } }
What is the result?

Every statement in Java ends with ________

You want subclasses in any package to have access to members of a superclass. Which is the most restrictive access that accomplishes
this objective?

Which of the following are Java reserved words?

___________ translates high-level language program into machine language program

Given: public static void main(String[] args) { String str = "null"; if (str == null) { System.out.println("null"); } else (str.length() == 0) {
System.out.println("zero"); }else{ System.out.println("some"); } } What is the result?

Given: class Test { static finak StringBuffer sb1 = new StringBuffer(); static final StringBuffer sb2 = new StringBuffer(); public static void
main(String args[]) { 05 new Thread() { public void run() { synchronized(sb1) { sb1.append(A); sb2.append(B); } } }.start(); 14 new Thread() {
public void run() { synchronized(sb1) { sb1.append(C); sb2.append(D); } } }.start(); 23 System.out.println (sb1 + + sb2); } } What will be the
output?

What is an instanceof

Given: static class A { void process() throws Exception { throw new Exception(); } } static class B extends A { void process() {
System.out.println("B "); } } public static void main(String[] args) { Aa=newB(); a.process(); } What is the result?

Given class MyThread extends Thread { public void run() { System.out.println(Running); } public void start() { System.out.println(Starting);
} } 09 class Q { public static void main(String[] args) { MyThread t = new MyThread(); t.start(); } } What is output?

Smallest individual unit in java program is known as ..........

Given: public class ArrayTest { public static void main(String[ ] args){ 􀂧oat f1[ ], f[ ]; f1 = new 􀂧oat[10]; f = f1; System.out.println(f[0] = +
f[0]); } } What is the result?

Given: public class References { static void increment(int[] a) { a[1]++; } public static void main(String[] args) { int[] a = new int[5];
increment(a); System.out.println(a[1]); } } What is the outcome:

Which of the looping statements is/are supported by PHP?
i) for loop
ii) while loop
iii) do-while loop
iv) foreach loop

Which one of the following is the right way to define a constant?

What will be the output of the following PHP code?
< ?php $fruits = array ("apple", "orange", array ("pear", "mango"), "banana"); echo (count($fruits, 1));?>

The practice of creating objects based on predefined classes is often referred to as..

Which feature allows us to call more than one method or function of the class in single instruction?

. If your object must inherit behavior from a number of sources you must use a/an

Which version of PHP introduced the advanced concepts of OOP?

PHP recognizes constructors by the name.

Which of the following is/are a PHP code editor? ditor?
i) Notepad
ii) Notepad++
iii) Adobe Dreamweaver
iv) PDT

Which of following variables can be assigned a value to it?
(i) $3hello
(ii) $_hello
(iii) $this
(iv) $This

Which one of the following functions is used to determine whether a class exists?

Who is the father of PHP?

Which of the following method scopes is/are not supported by PHP?
(i) private
(ii) final
(iii) static
(iv) abstract

If your object must inherit behavior from a number of sources you must use a/an

Which version of PHP introduced Try/catch Exception?

Which method is used to tweak an object’s cloning behavior?

The practice of separating the user from the true inner workings of an application through well-known interfaces is known as..