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Online Marketing Training

Online Marketing Training by ACLM institute  is offered in Online Mode for working Professionals, Business Owner & Job Seeker. ACLM provide hands on training will enhance the skills for online digital Marketing, increase targeted traffic to website, increase brand awareness’s & generate potential Business Lead.

Online Marketing Training

Search Engine Optimization (SEO)

  •  Module 1 – Introduction to Online Search
  •  Module 2 – Introduction to Search Engines
  • Module 3 – Introduction to Google Page Rank
  • Module 4 – Introduction to Search Engines Optimization
  • Module 5 – How to Build an Accessible Site
  • Module 6 – Keyword Research and Analysis
  • Module 7 – Link Building Strategies
  • Module 8 – Useful Tools for SEO
  • Module 9 – The Past, Present and Future of SEO

Search Engine Marketing (SEM)

  • Module 1 – Introduction to Internet and Search Engine Marketing
  • Module 2 – Getting Started with Google Adwords
  • Module 3 – Adwords Account Structure
  • Module 4 – Navigating in Google Adwords
  • Module 5 – Working with Keywords
  • Module 6 – Creating Ads in Google Adwords
  • Module 7 – Creating and Managing Your 1st Ad Campaigns
  • Module 8 – Adwords Reporting and Account Performance Reports
  • Module 9 – Enhanced Campaign

Social Media Marketing (SMM)

  • Module 1 – Introduction to Social Media
  • Module 2 – Why Social Media
  • Module 3 – Getting Started with Social Media
  • Module 4 – Building Relationships via Facebook
  • Module 5 – Building Relationships via Twitter
  • Module 6 – Building Relationships via LinkedIn
  • Module 7 – Marketing Through YouTube
  • Module 8 – Handling Positive and Negative Comments
  • Module 9 – Creating Social Media Content Base
  • Module 10 – Who is Doing it Right
  • Social – Google Business Account Creation

Social Media Optimization (SMO)

Analytics

  • Module 1 – Analytics 101
  • Module 2 – Web Analytics and Intelligence Tools
  • Module 3 – Basic Metrics Demystified
  • Module 4 – Introduction to Google Analytics
  • Module 5 – Goals and Actionable Insights
  • Module 6 – Data Management
  • Module 7 – Social Media Analytics
  • Module 8 – Social Media Goals and KPI’s
  • Module 9 – Tools for Social Media Analytics

Online Reputation Management (ORM)

  • Module 1 – What is ORM
  • Module 2 – Need for ORM and Benefits
  • Module 3 – Case Studies
  • Module 4 – Getting Started with ORM
  • Module 5 – Building it Right and Tools Required

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15
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