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    Digital Marketing Course

    Course Duration : 3 Months, Course Fee : 10000

    Digital Marketing Course in Delhi, Noida, Ghaziabad

    Digital Marketing Course Duration: 3 Months

    Digital Marketing Course Fee: 15,000/=

    Digital Marketing Course by ACLM – Institute of Professional Studies, A unique program on Digital Marketing keeping in view of hot demand of digital or online marketing. To reduce manual or in-person marketing principals, top companies are making money through online and digital marketing strategy. It is gaining amazing profitable marketing results.

    Top renowned online selling companies like AmazonFlipkartE-baySnapDeal and many others engaging people to make their products available online and making their revenues in 5 folded business with just a few clicks.

    ACLM as a whole, making this possible just through the digital marketing course. In this course, we’are going to cover lot of interesting 50+ tools, which will definitely change your thought process over making new marketing strategy plans.

    The digital marketing course is a combination of 15 modules. It will enable you to make your brand stands out from the crowd over online businesses and will give you a good result as a whole.

    Project involved

    • Project 1 on SEO, Google Business and Adwords Implementation on various sites
    • Project 2 on You Tube and Instagram
    • Project 3 on Social Media Marketing

    Certifications for this Course

    • Certification from ACLM – Institute of Professional Studies will be offered on Completion of the Training
    • Online Certification of Social Media Marketing hub

    ACLM Invites all professionals / interns to get benefit of this programme. Candidates will have the opportunity to get paid internship to top companies in India and abroad.

    Get Connected

    Call us @ 9718812233 for online counselling or visit directly at:

    Vaishali – Plot No. 886, Sector 5, Vaishali, Ghaziabad

    Noida – 216, Vishal Chambers, Sector 18, Noida, UP.

    Key Takeaways

    • Search Engine Optimization (SEO) techniques
    • social media marketing techniques,
    • Online Reputation Management Techniques,
    • Registering and Selling your products through AmazonFlipkartE-baySnapDeal ,
    • Market your products and your skills to FacebookTwitterLinkedin Social Networking Sites,
    • Promoting Images / Vidoes / Events through Instagrams,
    • Youtube Channel Mangement, Video Promotions and Content Optimization.

    Lot of things to learn and get 50+ awesome tools free

    Topics Covered

    Module I - Digital Marketing Overview

    • What Digital Marketing Exactly Is?
    • What is SEO (Search Engine Optimization)?
    • What is SERP (Search Engine Results Pages)?
    • What is SEM (Search Engine Marketing)?
    • What is SMO (Social Media Optimization)?
    • What is SMM (Social Media Marketing)?
    • What is Blogging & Purpose of Blogging?
    • What is Adsense & Affiliates?
    • What is Email Marketing?
    • What is Mobile Marketing?
    • What is Online Reputation Management?

    Module II – Domain Registration Web Designing & Hosting

    • Website Designing & Hosting
    • What is HTML, PHP, CSS & Java Script
    • Different Kind of Websites
    • Static & Dynamic Websites
    • Start Designing Websites
    • Purchasing Domain Names
    • Purchasing Web Hosting
    • Connecting Domain & Hosting
    • FTP Users & Using File Zila.
    • Domain Control Panels
    • Web Hosting Control Panels

    Module III– Keyword Research with Google Keyword Planner

    • What are Keywords and Key phrases
    • Why Keywords are Important in SEO
    • What is Keywords Research
    • Why Keyword Research in Important in SEO
    • What is Google Keyword Planner
    • How to Use Google Keyword Planner
    • Analyzing Keyword Competition
    • Exact, Phrase and Broad Match in Keywords Research
    • Finding Best Keywords for Our Website.

    Module IV - SEO (Search Engine Optimization) Course

    1. On Page Optimization - SEO

    • Getting Started with Head Section
    • Understanding On Page SEO?
    • Domain Name Selection & URL Structuring
    • Head Section Optimization
    • Meta Tags Optimization
    • Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
    • Optimizing Open Graph Tags
    • Redirection Tags
    • SEO Friendly Content Writing
    • Heading Optimization
    • Keyword Density, Keyword Spamming and Keyword Stuffing
    • LSI (Latent Semantic Indexing) Technique
    • Image Optimization Strategies
    • Link Optimization Strategies
    • Robots File Creation
    • XML Sitemap Creation
    • Sitemap Submissions

    Module V : Off Page Optimization – SEO

    • What is Off Page SEO?
    • Why Off Page is Important?
    • What Are Backlinks?
    • Backlinks Creation Methods
    • Difference Between Do Follow and No Follow Backlinks
    • What is Google Page Rank
    • How To Increase Google Page Rank
    • Web Directory Submissions
    • Social Bookmarking
    • Article Writing & Submission
    • Press Release Writing & Submissions
    • Comment Writing
    • Guest Blogging
    • Classifieds posting
    • Forum Posting
    • Link Exchange (one way, two way and three way)
    • Search Engine Submissions
    • RSS Feeds

    Module VI – Google Business /Places Listing and GEO Targeting

    • What is Google Business?
    • How to get listed at Google Business Center?
    • Google Business Verifications
    • Setting Up your Business Profile in Google Places.
    • Setting Up Profile Pictures and Cover Photos in Google Business.
    • Creating Reviews in Google Places
    • Google Business Listing Optimization

    Module VII - Search Engine Marketing (Google Adwords)

    • SEM Introduction
    • Understanding Google Adwords
    • Account Creation and Setup in Google Adwords
    • Campaign Management
    • Understanding Text, Display and Video Ads.
    • Sign-Up With Google Adwords
    • How to select Keywords for PPC Campaign
    • Creating ADs for your PPC Campaign
    • How to Manage bids in PPC Campaign
    • Creating Display Ads
    • Creating Text Ads
    • Creating Video Ads
    • Ad Extensions
    • Monitoring Clicks, Impressions and CTR’s in Adwords
    • Making Payments in Google Adwords

    Module VIII - Email Marketing

    • What is Email Marketing?
    • How to Create Email ID’s List?
    • How to Create HTML Emails?
    • Bulk Mailing Through Softwares
    • Sending Emails in Inbox
    • Conversion Tracking
    • How to Save Your ID from Black Listing?

    Module IX - ORM - Online Reputation Management

    • What is ORM?
    • How to Manage ORM?
    • Creating Positive Reviews.
    • Optimizing Review Pages.

    Module X - Mobile Marketing

    • What is Mobile Marketing?
    • Sign-Up With Mobile Marketing Sites?
    • Creating Mobile Marketing Campaigns
    • Collecting Database
    • Sending Bulk Messages
    • Tracking Conversions

    Module XI- Social Media Optimization / Marketing

    • What is Social Media (Basics)?
    • Why Social Media is Important for Online Promotion?
    • Different kind of Social Media and Networking Sites.

    Facebook

    • How to create a page on Facebook?
    • How to Promote your business on Facebook?
    • How to Increase likes for your facebook page?
    • How to Add Facebook Fan Page On Your Website?
    • Difference in Facebook profile, page and groups.
    • How to Join Groups and Promote your business.

    Google Plus

    • What Google Plus is?
    • How to Create Profiles on Google Plus?
    • Difference between Individuals and Company Profiles.
    • Why to Promote at Google Plus?

    Twitter

    • What is Twitter?
    • Why Twitter is Important?
    • How to Create a Twitter Business Page?
    • How Tweet Like Professionals?
    • How to Increase Twitter Followers?
    • How to Twitter Page for Organic Search?

    You Tube

    • Why You Tube?
    • How to Create Videos?
    • Understanding Video Marketing
    • Link Building With You Tube

    Module XII – Blogging/ WordPress

    • What is Blogging?
    • Purpose of Blogging?
    • How to Blog?
    • What is WordPress?
    • Wordpress.org & Wordpress.com
    • How to Setup a Blog on WordPress?
    • WordPress Themes.
    • WordPress Plugins.
    • Setting Up Navigations and Menus.
    • WordPress Widgets.
    • How to SEO of a WordPress Blog/ Website?
    • Internal Linking in WordPress
    • WordPress site Backup

    Module XIII - Blog Monetization

    • What is Blog Monetization?
    • Why to Monetize a Blog?
    • Blog Monetization with Google Adsense
    • Blog Monetization with Affiliates

    Module XIV – Google Adsense

    • Understanding Google Adsense
    • How to apply for Google Adsense
    • How to easily get Approved with Adsense
    • Difference between Text and Display Ads
    • Placing Advertisements on you Blog or Website Custom and URL channels
    • Optimizing Google Adsense Ads for best performance
    • Allow and Add categories
    • Performance Reports
    • How to earn money with Google Adsense
    • Getting Cheques from Google Adsense

    Module XV – Ecommerce Marketing

    • Understanding Ecommerce Marketing
    • Different Kind of Ecommerce Platforms
    • Major Ecommerce portals in India
    • Creating Ecommerce Websites
    • How to Promote your Ecommerce Website?

    Who Should Attend

    • Any professionals who looks his / her career in digital / internet marketing
    • College pass outs candidates
    • Trainees & Interns
    • Housewives

    Pre-requisites

    • basic knowledge of html & css
    • must have good command over word, excel, ppt

    What You Need To Bring

    • A very clear mid with a good notebook / laptop.

    Key Takeaways

    What you’ll learn in the Digital Marketing Course:

    • Search Engine Optimization (SEO) techniques
    • social media marketing techniques,
    • Online Reputation Management Techniques,
    • Registering and Selling your products through AmazonFlipkartE-baySnapDeal ,
    • Market your products and your skills to FacebookTwitterLinkedin Social Networking Sites,
    • Promoting Images / Vidoes / Events through Instagrams,
    • Youtube Channel Mangement, Video Promotions and Content Optimization.

    About Trainer

    About Trainer

    • Best in the industry
    • Implemented (Organic / Inorganically) over 500+ projects
    • Freelancers for International Companies
    • More than 20+ Years of experience in online marketing and reputation management
    • Lot of things to learn and get 50+ awesome tools free

    have a question?

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