Digital Marketing Course

Course Duration : 3 Months, Course Fee : 10000

Digital Marketing Course in Delhi, Noida, Ghaziabad

Digital Marketing Course Duration: 3 Months

Digital Marketing Course Fee: 10,000/=

Digital Marketing Course by ACLM – Institute of Professional Studies, A unique program on Digital Marketing keeping in view of hot demand of digital or online marketing. To reduce manual or in-person marketing principals, top companies are making money through online and digital marketing strategy. It is gaining amazing profitable marketing results.

Top renowned online selling companies like Amazon, Flipkart, E-bay, SnapDeal and many others engaging people to make their products available online and making their revenues in 5 folded business with just a few clicks.

ACLM as a whole, making this possible just through the digital marketing course. In this course, we’are going to cover lot of interesting 50+ tools, which will definitely change your thought process over making new marketing strategy plans.

The digital marketing course is a combination of 15 modules. It will enable you to make your brand stands out from the crowd over online businesses and will give you a good result as a whole.

Project involved

• Project 1 on SEO, Google Business and Adwords Implementation on various sites
• Project 2 on You Tube and Instagram
• Project 3 on Social Media Marketing

Certifications for this Course

• Certification from ACLM – Institute of Professional Studies will be offered on Completion of the Training
• Online Certification of Social Media Marketing hub

ACLM Invites all professionals / interns to get benefit of this programme. Candidates will have the opportunity to get paid internship to top companies in India and abroad.

Get Connected

Call us @ 9718812233 for online counselling or visit directly at:

Vaishali – Plot No. 886, Sector 5, Vaishali, Ghaziabad

Noida – 216, Vishal Chambers, Sector 18, Noida, UP.

Key Takeaways

• Search Engine Optimization (SEO) techniques
• social media marketing techniques,
• Online Reputation Management Techniques,
• Registering and Selling your products through Amazon, Flipkart, E-bay, SnapDeal ,
• Market your products and your skills to Facebook, Twitter, Linkedin Social Networking Sites,
• Promoting Images / Vidoes / Events through Instagrams,
• Youtube Channel Mangement, Video Promotions and Content Optimization.

Lot of things to learn and get 50+ awesome tools free

Topics Covered

Module I - Digital Marketing Overview

• What Digital Marketing Exactly Is?
• What is SEO (Search Engine Optimization)?
• What is SERP (Search Engine Results Pages)?
• What is SEM (Search Engine Marketing)?
• What is SMO (Social Media Optimization)?
• What is SMM (Social Media Marketing)?
• What is Blogging & Purpose of Blogging?
• What is Adsense & Affiliates?
• What is Email Marketing?
• What is Mobile Marketing?
• What is Online Reputation Management?

Module II – Domain Registration Web Designing & Hosting

• Website Designing & Hosting
• What is HTML, PHP, CSS & Java Script
• Different Kind of Websites
• Static & Dynamic Websites
• Start Designing Websites
• Purchasing Domain Names
• Purchasing Web Hosting
• Connecting Domain & Hosting
• FTP Users & Using File Zila.
• Domain Control Panels
• Web Hosting Control Panels

Module III– Keyword Research with Google Keyword Planner

• What are Keywords and Key phrases
• Why Keywords are Important in SEO
• What is Keywords Research
• Why Keyword Research in Important in SEO
• What is Google Keyword Planner
• How to Use Google Keyword Planner
• Analyzing Keyword Competition
• Exact, Phrase and Broad Match in Keywords Research
• Finding Best Keywords for Our Website.

Module IV - SEO (Search Engine Optimization) Course

1. On Page Optimization - SEO

• Getting Started with Head Section
• Understanding On Page SEO?
• Domain Name Selection & URL Structuring
• Head Section Optimization
• Meta Tags Optimization
• Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
• Optimizing Open Graph Tags
• Redirection Tags
• SEO Friendly Content Writing
• Heading Optimization
• Keyword Density, Keyword Spamming and Keyword Stuffing
• LSI (Latent Semantic Indexing) Technique
• Image Optimization Strategies
• Link Optimization Strategies
• Robots File Creation
• XML Sitemap Creation
• Sitemap Submissions

Module V : Off Page Optimization – SEO

• What is Off Page SEO?
• Why Off Page is Important?
• What Are Backlinks?
• Backlinks Creation Methods
• Difference Between Do Follow and No Follow Backlinks
• What is Google Page Rank
• How To Increase Google Page Rank
• Web Directory Submissions
• Social Bookmarking
• Article Writing & Submission
• Press Release Writing & Submissions
• Comment Writing
• Guest Blogging
• Classifieds posting
• Forum Posting
• Link Exchange (one way, two way and three way)
• Search Engine Submissions
• RSS Feeds

Module VI – Google Business /Places Listing and GEO Targeting

• What is Google Business?
• How to get listed at Google Business Center?
• Google Business Verifications
• Setting Up your Business Profile in Google Places.
• Setting Up Profile Pictures and Cover Photos in Google Business.
• Creating Reviews in Google Places
• Google Business Listing Optimization

Module VII - Search Engine Marketing (Google Adwords)

• SEM Introduction
• Understanding Google Adwords
• Account Creation and Setup in Google Adwords
• Campaign Management
• Understanding Text, Display and Video Ads.
• Sign-Up With Google Adwords
• How to select Keywords for PPC Campaign
• Creating ADs for your PPC Campaign
• How to Manage bids in PPC Campaign
• Creating Display Ads
• Creating Text Ads
• Creating Video Ads
• Ad Extensions
• Monitoring Clicks, Impressions and CTR’s in Adwords
• Making Payments in Google Adwords

Module VIII - Email Marketing

• What is Email Marketing?
• How to Create Email ID’s List?
• How to Create HTML Emails?
• Bulk Mailing Through Softwares
• Sending Emails in Inbox
• Conversion Tracking
• How to Save Your ID from Black Listing?

Module IX - ORM - Online Reputation Management

• What is ORM?
• How to Manage ORM?
• Creating Positive Reviews.
• Optimizing Review Pages.

Module X - Mobile Marketing

• What is Mobile Marketing?
• Sign-Up With Mobile Marketing Sites?
• Creating Mobile Marketing Campaigns
• Collecting Database
• Sending Bulk Messages
• Tracking Conversions

Module XI- Social Media Optimization / Marketing

• What is Social Media (Basics)?
• Why Social Media is Important for Online Promotion?
• Different kind of Social Media and Networking Sites.

Facebook

• How to create a page on Facebook?
• How to Promote your business on Facebook?
• How to Increase likes for your facebook page?
• How to Add Facebook Fan Page On Your Website?
• Difference in Facebook profile, page and groups.
• How to Join Groups and Promote your business.

Google Plus

• What Google Plus is?
• How to Create Profiles on Google Plus?
• Difference between Individuals and Company Profiles.
• Why to Promote at Google Plus?

Twitter

• What is Twitter?
• Why Twitter is Important?
• How to Create a Twitter Business Page?
• How Tweet Like Professionals?
• How to Increase Twitter Followers?
• How to Twitter Page for Organic Search?

You Tube

• Why You Tube?
• How to Create Videos?
• Understanding Video Marketing
• Link Building With You Tube

Module XII – Blogging/ WordPress

• What is Blogging?
• Purpose of Blogging?
• How to Blog?
• What is WordPress?
• Wordpress.org & Wordpress.com
• How to Setup a Blog on WordPress?
• WordPress Themes.
• WordPress Plugins.
• Setting Up Navigations and Menus.
• WordPress Widgets.
• How to SEO of a WordPress Blog/ Website?
• Internal Linking in WordPress
• WordPress site Backup

Module XIII - Blog Monetization

• What is Blog Monetization?
• Why to Monetize a Blog?
• Blog Monetization with Google Adsense
• Blog Monetization with Affiliates

Module XIV – Google Adsense

• Understanding Google Adsense
• How to apply for Google Adsense
• How to easily get Approved with Adsense
• Difference between Text and Display Ads
• Placing Advertisements on you Blog or Website Custom and URL channels
• Optimizing Google Adsense Ads for best performance
• Allow and Add categories
• Performance Reports
• How to earn money with Google Adsense
• Getting Cheques from Google Adsense

Module XV – Ecommerce Marketing

• Understanding Ecommerce Marketing
• Different Kind of Ecommerce Platforms
• Major Ecommerce portals in India
• Creating Ecommerce Websites
• How to Promote your Ecommerce Website?

Who Should Attend

• Any professionals who looks his / her career in digital / internet marketing
• College pass outs candidates
• Trainees & Interns
• Housewives

Pre-requisites

• basic knowledge of html & css
• must have good command over word, excel, ppt

What You Need To Bring

• A very clear mid with a good notebook / laptop.

Key Takeaways

What you’ll learn in the Digital Marketing Course:

• Search Engine Optimization (SEO) techniques
• social media marketing techniques,
• Online Reputation Management Techniques,
• Registering and Selling your products through Amazon, Flipkart, E-bay, SnapDeal ,
• Market your products and your skills to Facebook, Twitter, Linkedin Social Networking Sites,
• Promoting Images / Vidoes / Events through Instagrams,
• Youtube Channel Mangement, Video Promotions and Content Optimization.

About Trainer

About Trainer

• Best in the industry
• Implemented (Organic / Inorganically) over 500+ projects
• Freelancers for International Companies
• More than 20+ Years of experience in online marketing and reputation management
• Lot of things to learn and get 50+ awesome tools free