Digital Marketing Course
Course Duration : 3 Months, Course Fee : 10000
Digital Marketing Course in Delhi, Noida, Ghaziabad
Digital Marketing Course Duration: 3 Months
Digital Marketing Course Fee: 15,000/=
Digital Marketing Course by ACLM – Institute of Professional Studies, A unique program on Digital Marketing keeping in view of hot demand of digital or online marketing. To reduce manual or in-person marketing principals, top companies are making money through online and digital marketing strategy. It is gaining amazing profitable marketing results.
Top renowned online selling companies like Amazon , Flipkart , E-bay , SnapDeal and many others engaging people to make their products available online and making their revenues in 5 folded business with just a few clicks.
ACLM as a whole, making this possible just through the digital marketing course. In this course, we’are going to cover lot of interesting 50+ tools, which will definitely change your thought process over making new marketing strategy plans.
The digital marketing course is a combination of 15 modules. It will enable you to make your brand stands out from the crowd over online businesses and will give you a good result as a whole.
Project involved
Project 1 on SEO, Google Business and Adwords Implementation on various sites
Project 2 on You Tube and Instagram
Project 3 on Social Media Marketing
Certifications for this Course
Certification from ACLM – Institute of Professional Studies will be offered on Completion of the Training
Online Certification of Social Media Marketing hub
ACLM Invites all professionals / interns to get benefit of this programme. Candidates will have the opportunity to get paid internship to top companies in India and abroad.
Get Connected
Call us @ 72899 89188 for online counselling or visit directly at:
Vaishali – Plot No. 886, Sector 5, Vaishali, Ghaziabad
Noida – 216, Vishal Chambers, Sector 18, Noida, UP.
Key Takeaways
Search Engine Optimization (SEO) techniques
social media marketing techniques,
Online Reputation Management Techniques,
Registering and Selling your products through Amazon , Flipkart , E-bay , SnapDeal ,
Market your products and your skills to Facebook , Twitter , Linkedin Social Networking Sites,
Promoting Images / Vidoes / Events through Instagrams ,
Youtube Channel Mangement, Video Promotions and Content Optimization.
Lot of things to learn and get 50+ awesome tools free
Topics Covered
Module I - Digital Marketing Overview
What Digital Marketing Exactly Is?
What is SEO (Search Engine Optimization)?
What is SERP (Search Engine Results Pages)?
What is SEM (Search Engine Marketing)?
What is SMO (Social Media Optimization)?
What is SMM (Social Media Marketing)?
What is Blogging & Purpose of Blogging?
What is Adsense & Affiliates?
What is Email Marketing?
What is Mobile Marketing?
What is Online Reputation Management?
Module II – Domain Registration Web Designing & Hosting
Website Designing & Hosting
What is HTML, PHP, CSS & Java Script
Different Kind of Websites
Static & Dynamic Websites
Start Designing Websites
Purchasing Domain Names
Purchasing Web Hosting
Connecting Domain & Hosting
FTP Users & Using File Zila.
Domain Control Panels
Web Hosting Control Panels
Module III– Keyword Research with Google Keyword Planner
What are Keywords and Key phrases
Why Keywords are Important in SEO
What is Keywords Research
Why Keyword Research in Important in SEO
What is Google Keyword Planner
How to Use Google Keyword Planner
Analyzing Keyword Competition
Exact, Phrase and Broad Match in Keywords Research
Finding Best Keywords for Our Website.
Module IV - SEO (Search Engine Optimization) Course
1. On Page Optimization - SEO
Getting Started with Head Section
Understanding On Page SEO?
Domain Name Selection & URL Structuring
Head Section Optimization
Meta Tags Optimization
Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
Optimizing Open Graph Tags
Redirection Tags
SEO Friendly Content Writing
Heading Optimization
Keyword Density, Keyword Spamming and Keyword Stuffing
LSI (Latent Semantic Indexing) Technique
Image Optimization Strategies
Link Optimization Strategies
Robots File Creation
XML Sitemap Creation
Sitemap Submissions
Module V : Off Page Optimization – SEO
What is Off Page SEO?
Why Off Page is Important?
What Are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How To Increase Google Page Rank
Web Directory Submissions
Social Bookmarking
Article Writing & Submission
Press Release Writing & Submissions
Comment Writing
Guest Blogging
Classifieds posting
Forum Posting
Link Exchange (one way, two way and three way)
Search Engine Submissions
RSS Feeds
Module VI – Google Business /Places Listing and GEO Targeting
What is Google Business?
How to get listed at Google Business Center?
Google Business Verifications
Setting Up your Business Profile in Google Places.
Setting Up Profile Pictures and Cover Photos in Google Business.
Creating Reviews in Google Places
Google Business Listing Optimization
Module VII - Search Engine Marketing (Google Adwords)
SEM Introduction
Understanding Google Adwords
Account Creation and Setup in Google Adwords
Campaign Management
Understanding Text, Display and Video Ads.
Sign-Up With Google Adwords
How to select Keywords for PPC Campaign
Creating ADs for your PPC Campaign
How to Manage bids in PPC Campaign
Creating Display Ads
Creating Text Ads
Creating Video Ads
Ad Extensions
Monitoring Clicks, Impressions and CTR’s in Adwords
Making Payments in Google Adwords
Module VIII - Email Marketing
What is Email Marketing?
How to Create Email ID’s List?
How to Create HTML Emails?
Bulk Mailing Through Softwares
Sending Emails in Inbox
Conversion Tracking
How to Save Your ID from Black Listing?
Module IX - ORM - Online Reputation Management
What is ORM?
How to Manage ORM?
Creating Positive Reviews.
Optimizing Review Pages.
Module X - Mobile Marketing
What is Mobile Marketing?
Sign-Up With Mobile Marketing Sites?
Creating Mobile Marketing Campaigns
Collecting Database
Sending Bulk Messages
Tracking Conversions
Module XI- Social Media Optimization / Marketing
What is Social Media (Basics)?
Why Social Media is Important for Online Promotion?
Different kind of Social Media and Networking Sites.
Facebook
How to create a page on Facebook?
How to Promote your business on Facebook?
How to Increase likes for your facebook page?
How to Add Facebook Fan Page On Your Website?
Difference in Facebook profile, page and groups.
How to Join Groups and Promote your business.
Google Plus
What Google Plus is?
How to Create Profiles on Google Plus?
Difference between Individuals and Company Profiles.
Why to Promote at Google Plus?
Twitter
What is Twitter?
Why Twitter is Important?
How to Create a Twitter Business Page?
How Tweet Like Professionals?
How to Increase Twitter Followers?
How to Twitter Page for Organic Search?
You Tube
Why You Tube?
How to Create Videos?
Understanding Video Marketing
Link Building With You Tube
Module XII – Blogging/ WordPress
What is Blogging?
Purpose of Blogging?
How to Blog?
What is WordPress?
Wordpress.org & Wordpress.com
How to Setup a Blog on WordPress?
WordPress Themes.
WordPress Plugins.
Setting Up Navigations and Menus.
WordPress Widgets.
How to SEO of a WordPress Blog/ Website?
Internal Linking in WordPress
WordPress site Backup
Module XIII - Blog Monetization
What is Blog Monetization?
Why to Monetize a Blog?
Blog Monetization with Google Adsense
Blog Monetization with Affiliates
Module XIV – Google Adsense
Understanding Google Adsense
How to apply for Google Adsense
How to easily get Approved with Adsense
Difference between Text and Display Ads
Placing Advertisements on you Blog or Website Custom and URL channels
Optimizing Google Adsense Ads for best performance
Allow and Add categories
Performance Reports
How to earn money with Google Adsense
Getting Cheques from Google Adsense
Module XV – Ecommerce Marketing
Understanding Ecommerce Marketing
Different Kind of Ecommerce Platforms
Major Ecommerce portals in India
Creating Ecommerce Websites
How to Promote your Ecommerce Website?
Who Should Attend
Any professionals who looks his / her career in digital / internet marketing
College pass outs candidates
Trainees & Interns
Housewives
Pre-requisites
basic knowledge of html & css
must have good command over word, excel, ppt
What You Need To Bring
A very clear mid with a good notebook / laptop.
Key Takeaways
What you’ll learn in the Digital Marketing Course:
Search Engine Optimization (SEO) techniques
social media marketing techniques,
Online Reputation Management Techniques,
Registering and Selling your products through Amazon , Flipkart , E-bay , SnapDeal ,
Market your products and your skills to Facebook , Twitter , Linkedin Social Networking Sites,
Promoting Images / Vidoes / Events through Instagrams ,
Youtube Channel Mangement, Video Promotions and Content Optimization.
About Trainer
About Trainer
Best in the industry
Implemented (Organic / Inorganically) over 500+ projects
Freelancers for International Companies
More than 20+ Years of experience in online marketing and reputation management
Lot of things to learn and get 50+ awesome tools free