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ACLM Institute of Professional Studies

Diploma in Digital Marketing

Diploma in Digital Marketing

12 MonthsOnline / OfflineIntermediateACLM CertificationACLM Certification
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Diploma in Digital Marketing with 25 Modules Starting from HTML to Youtube Promotion everything included in this bundled course.
COURSE OVERVIEW

Course Overview

The Diploma in Digital Marketing from ACLM Institute of Professional Studies is a 12-month, intermediate-level programme covering the complete digital marketing workflow—from website setup, keyword research and SEO to paid advertising, analytics, social media, email, mobile, ecommerce, lead generation, freelancing and monetisation. The programme is delivered through instructor-led online one-to-one training and is also available in offline mode at Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR. Learners work with practical assignments, notes and project-based activities supplied by ACLM.

WHY THIS COURSE

Why Learn This Course?

Digital marketing combines creative communication, website development, search visibility, advertising, analytics and customer engagement. This diploma helps learners understand how these areas work together to support online promotion, lead generation, ecommerce activity and brand building. The structured 12-month format provides time to practise core concepts and apply them through ACLM projects and assignments.

LEARNING OUTCOMES

What You Will Learn

  • Digital marketing fundamentals and the roles of SEO, SEM, SMO, SMM, blogging, email, mobile marketing and online reputation management.
  • Domain registration, web hosting, HTML, PHP, CSS, JavaScript, website types, FTP and control panels.
  • Keyword and key-phrase research using Google Keyword Planner, including competition analysis and match types.
  • On-page SEO, off-page SEO, technical website elements, backlinks, content optimisation and search engine algorithms.
  • Content marketing, SEO-friendly writing, content quality, images, syndication and content checking.
  • Website analysis, backlink research, domain and page authority concepts, sitemap tools and search commands.
  • Google Search Console/Webmaster Tools concepts, website performance, indexing, links, penalties, disavow and geo-targeting.
  • Google Analytics setup and visitor, device, location, behaviour and real-time tracking.
  • Private Blog Network concepts, domain research, hosting considerations and associated risks.
  • Google Business listing setup, verification, profile optimisation, reviews and local targeting.
  • Google Ads campaign setup, keyword selection, text, display and video advertising, bids, extensions and performance metrics.
  • Email marketing lists, HTML emails, bulk mailing, inbox delivery, conversion tracking and sender reputation.
  • Online reputation management, review pages and positive review strategies.
  • Mobile marketing campaigns, database collection, bulk messaging and conversion tracking.
  • Social media optimisation and marketing across Facebook, Google Plus, Twitter and YouTube.
  • WordPress blogging, themes, plugins, navigation, widgets, SEO, internal linking and backups.
  • Blog monetisation through Google AdSense and affiliate marketing.
  • Ecommerce marketing, platforms, ecommerce websites and promotion methods.
  • Lead generation through SEO, Google Ads, B2B/B2C activity, SMS and email marketing.
  • Landing page planning, templates, creation and analysis.
  • Freelancing platforms, profile setup and project acquisition approaches.
  • Revision, feedback, future strategy development and preparation for Google reward generation.
SKILLS

Skills You Will Gain

  • Plan a digital marketing activity across organic, paid and social channels.
  • Perform keyword research and organise keywords for website and campaign use.
  • Apply on-page SEO principles to titles, descriptions, headings, URLs, images and internal links.
  • Create and review robots files, XML sitemaps and basic website submission workflows.
  • Develop SEO-friendly content and assess relevance, originality, grammar and duplication.
  • Understand backlink types and evaluate off-page promotion methods responsibly.
  • Set up and interpret core website measurement and search performance data.
  • Create basic website and WordPress structures for marketing purposes.
  • Plan Google Business, social media, email, mobile and online reputation activities.
  • Structure Google Ads campaigns and monitor impressions, clicks, CTR and related performance indicators.
  • Plan lead-generation journeys using landing pages and multiple communication channels.
  • Explore blog, AdSense, affiliate, ecommerce and freelance project models.
  • Prepare practical marketing reports, assignments and project presentations.
WHO SHOULD JOIN

Who Should Join?

The programme is intended for students and working professionals who want structured, practical knowledge of digital marketing. It can also support learners interested in website promotion, content, social media, search marketing, ecommerce, lead generation or freelancing.

PREREQUISITES

Prerequisites

Basic knowledge of programming is recommended. No other prerequisite is specified in the supplied course facts.

TRAINING APPROACH

Training Methodology

ACLM Institute of Professional Studies delivers the programme through instructor-led online one-to-one training and offline training. Learning is supported by notes and assignments from ACLM, guided practice, demonstrations, project work, revision, feedback and strategy-building activities. The programme is available online for learners in India and international markets, and offline at Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR.

CURRICULUM

Detailed Course Syllabus

ModuleTopics / Lessons
Module I – Digital Marketing Overview
Build a foundation in the digital marketing ecosystem and understand how major channels support online promotion.
  • Digital Marketing Fundamentals — Define digital marketing and examine its role in organisational and business promotion. 90 min
  • Core Digital Channels — Understand SEO, SERP, SEM, SMO, SMM, blogging, AdSense, affiliates, email and mobile marketing. 120 min
  • Reputation and Channel Selection — Introduce online reputation management and discuss how channels can be selected for a marketing objective. 90 min
Module II – Domain Registration, Web Designing and Hosting
Learn the website infrastructure and basic technical concepts required for digital marketing work.
  • Website Types and Technologies — Compare static and dynamic websites and introduce HTML, PHP, CSS and JavaScript. 120 min
  • Domain and Hosting Setup — Study domain purchase, hosting purchase, domain connection and control panels. 120 min
  • FTP and Website Access — Use FTP concepts, FileZilla, domain control panels and web hosting control panels. 90 min
Module III – Keyword Research with Google Keyword Planner
Develop a structured approach to discovering and evaluating search terms.
  • Keywords and Key Phrases — Understand keywords, key phrases and their importance in SEO. 90 min
  • Google Keyword Planner — Learn the purpose and basic workflow of Google Keyword Planner. 120 min
  • Competition and Match Types — Analyse competition and distinguish exact, phrase and broad match approaches. 120 min
  • Keyword Selection — Organise suitable keywords for a website and its intended audience. 90 min
Module IV – Search Engine Optimisation
Cover on-page, off-page and algorithm-related SEO practices in a logical sequence.
  • On-Page SEO Foundations — Optimise domains, URLs, head sections, title tags, description tags, keyword tags, robots tags and Open Graph tags. 150 min
  • Content, Headings and Images — Apply SEO-friendly writing, heading optimisation, keyword-density awareness, LSI concepts and image optimisation. 150 min
  • Technical SEO Elements — Create and review robots files, XML sitemaps, redirection elements, sitemap submissions and link structures. 120 min
  • Off-Page SEO — Study backlinks, do-follow and no-follow concepts, directories, social bookmarking, articles, press releases, comments, guest blogging, forums, classifieds, link exchange, search submissions and RSS feeds. 180 min
  • Search Engine Algorithms — Understand why search engines use algorithms and review the supplied topics of Panda, Penguin, EMD, Hummingbird and Caffeine. 120 min
Module V – Content Marketing
Plan, create and evaluate content for digital marketing and search visibility.
  • Content Marketing Fundamentals — Understand the importance of content and identify topics for content planning. 90 min
  • Content Creation — Create fresh content using tutorials, event-based ideas and SEO-friendly writing principles. 120 min
  • Content Quality and Syndication — Discuss content spinning, grammar checks, duplicate-content checks, images and content syndication. 120 min
Module VI – SEO Tools
Introduce practical tools and search commands used for website and backlink analysis.
  • Website and Backlink Analysis — Explore Ahrefs, backlink checker tools, Moz Domain Authority and Moz Page Authority concepts. 120 min
  • Content and Sitemap Tools — Use plagiarism checker concepts and automatic sitemap generator workflows. 90 min
  • Search and Submission Commands — Review Google URL submission and the Google site, cache and link commands. 90 min
Module VII – Google Webmaster Tools
Learn how search performance, links, indexing concerns and penalties can be reviewed through Google Webmaster Tools concepts.
  • Account and Website Setup — Understand the tool, create an account and add a website. 120 min
  • Performance Reporting — Track clicks, impressions, position and CTR and review website performance. 120 min
  • Links, Targeting and Versions — Study www and non-www versions, geo-targeting, external link analysis and internal link analysis. 120 min
  • Penalty and Disavow Concepts — Understand manual and automatic penalties and the purpose of the Google Link Disavow Tool. 90 min
Module VIII – Google Analytics Tool
Use analytics concepts to understand visitors, behaviour and website usage patterns.
  • Analytics Foundations and Setup — Understand the importance of Google Analytics, create an account and add a site. 120 min
  • Audience and Device Reporting — Review location, browser, operating system and device tracking. 120 min
  • Real-Time and Behaviour Tracking — Study real-time and offline reporting concepts and user behaviour tracking. 120 min
Module IX – Private Blog Networks
Examine the concept, setup considerations and risks associated with Private Blog Networks.
  • PBN Concepts — Understand what a PBN is and why or why not a marketer may consider one. 90 min
  • Domain and Hosting Research — Study approaches to finding domains and hosting for a PBN. 120 min
  • Link-Building Considerations — Review how links may be planned and the risks of manipulative practices. 90 min
Module X – Google Business and Geo Targeting
Learn the fundamentals of local business listing setup and optimisation.
  • Google Business Fundamentals — Understand Google Business and the process of getting listed. 90 min
  • Verification and Profile Setup — Study verification, business profile details, profile pictures and cover photos. 120 min
  • Listing Optimisation and Reviews — Review listing optimisation, reviews and local geo-targeting considerations. 120 min
Module XI – Search Engine Marketing with Google Ads
Plan and manage paid search, display and video advertising activities.
  • SEM and Google Ads Setup — Understand SEM, create an account and review campaign management. 120 min
  • Keywords and Ad Creation — Select PPC keywords and create text ads, display ads and video ads. 150 min
  • Bids, Extensions and Payments — Study bid management, ad extensions and payment considerations. 120 min
  • Campaign Measurement — Monitor clicks, impressions and CTR and use findings to review campaign performance. 120 min
Module XII – Google Ads Certifications
Prepare learners for the theoretical aspects of Google Ads examinations and the sign-up process.
  • Examination Preparation — Review the role of theoretical preparation for Google Ads examinations. 120 min
  • Certification Sign-Up Process — Understand the sign-up workflow for Google Ads certification examinations. 90 min
Module XIII – Email Marketing
Build an understanding of email list management, HTML emails, delivery and conversion tracking.
  • Email Marketing Fundamentals — Understand email marketing and methods for creating an email ID list. 90 min
  • HTML Email and Bulk Mailing — Study HTML email creation and bulk mailing through software. 120 min
  • Inbox Delivery and Tracking — Review inbox delivery, conversion tracking and practices for avoiding blacklisting. 120 min
Module XIV – Online Reputation Management
Understand how online reviews and reputation-related pages can be managed.
  • ORM Fundamentals — Define online reputation management and its importance. 90 min
  • Reputation Management Activities — Study positive review creation approaches and review-page optimisation. 120 min
Module XV – Mobile Marketing
Plan mobile campaigns and understand database, messaging and conversion activities.
  • Mobile Marketing Foundations — Understand mobile marketing and relevant platform sign-up considerations. 90 min
  • Campaigns and Databases — Create mobile campaign plans and study database collection and bulk messaging. 120 min
  • Conversion Tracking — Review methods for tracking responses and conversions from mobile campaigns. 90 min
Module XVI – Social Media Optimisation and Marketing
Develop an understanding of social platforms and their use in online promotion.
  • Social Media Fundamentals — Understand social media, networking sites and the importance of social promotion. 90 min
  • Facebook and Google Plus — Create pages and profiles, distinguish profiles, pages and groups, and study promotion methods. 150 min
  • Twitter Marketing — Create a business page, write professional tweets, increase followers and support organic search visibility. 120 min
  • YouTube and Video Marketing — Understand YouTube, video creation, video marketing and YouTube link-building concepts. 120 min
Module XVII – Blogging and WordPress
Create and optimise a WordPress blog or website for publishing and marketing.
  • Blogging and WordPress Foundations — Understand blogging, its purpose, WordPress, WordPress.org and WordPress.com. 120 min
  • WordPress Website Setup — Set up a blog, select themes, install plugins and organise menus and navigation. 150 min
  • Widgets, SEO and Internal Links — Use widgets, apply blog SEO principles and build internal links. 120 min
  • Backup and Maintenance — Understand basic WordPress site backup considerations. 90 min
Module XVIII – Blog Monetisation
Introduce methods for generating value from blog content and traffic.
  • Monetisation Fundamentals — Understand blog monetisation and reasons for monetising a blog. 90 min
  • Monetisation Models — Review Google AdSense and affiliate-based blog monetisation concepts. 120 min
Module XIX – Google AdSense
Study AdSense application, ad formats, placement, optimisation and reporting concepts.
  • AdSense Setup and Approval — Understand AdSense, application steps and approval considerations. 120 min
  • Ad Formats and Placement — Compare text and display ads and review ad placement, custom channels and URL channels. 120 min
  • Optimisation and Reporting — Study category controls, performance reports and earning-related considerations. 120 min
Module XX – Affiliate Marketing
Understand affiliate marketing models, applications, optimisation and ecommerce relationships.
  • Affiliate Marketing Fundamentals — Understand how affiliate marketing works and compare it with AdSense. 120 min
  • Affiliate Applications and Models — Review direct and indirect affiliate marketing and application approaches. 120 min
  • Coupons, Optimisation and Earnings — Study coupon creation, performance optimisation and earning considerations, including applications to major ecommerce websites. 150 min
Module XXI – Ecommerce Marketing
Build an understanding of ecommerce platforms, websites and promotion.
  • Ecommerce Marketing Foundations — Understand ecommerce marketing and different types of ecommerce platforms. 90 min
  • Indian Ecommerce Landscape — Review major ecommerce portals in India as an educational market context. 90 min
  • Website Creation and Promotion — Study ecommerce website creation and methods for promoting an ecommerce website. 120 min
Module XXII – Lead Generation
Plan lead-generation activities across organic, paid, direct and database channels.
  • Lead Generation Fundamentals — Define lead generation and distinguish relevant B2B and B2C considerations. 90 min
  • Organic and Paid Lead Generation — Study lead generation through SEO and Google Ads. 120 min
  • Direct Communication Channels — Review lead generation through SMS marketing and email marketing. 120 min
Module XXIII – Landing Pages
Learn how landing pages support focused campaigns and conversion journeys.
  • Landing Page Fundamentals — Understand landing pages and why they are important. 90 min
  • Creation and Templates — Create landing page structures using suitable templates. 120 min
  • Landing Page Analysis — Review page elements and analyse landing page performance considerations. 120 min
Module XXIV – Freelancing
Introduce the basic workflow for presenting and obtaining digital marketing projects online.
  • Freelancing Fundamentals — Understand freelancing and the role of freelance websites. 90 min
  • Profile and Platform Setup — Study sign-up and profile considerations for freelancing sites. 120 min
  • Project Acquisition — Review approaches to finding and obtaining projects through freelance websites. 120 min
Module XXV – Revision, Feedback and Reward Generation
Consolidate learning, address questions and develop a future-focused digital marketing strategy.
  • Revision and Query Resolution — Relax, revise the programme content and prepare questions about the learning experience. 90 min
  • Future Strategy Workshop — Create strategies for future learning or digital marketing activity. 120 min
  • Feedback and Reward Preparation — Receive feedback and review the process described in the course facts as Google reward generation. 90 min
HANDS-ON EXPERIENCE

Practical Projects

  • SEO Website Launch Project — Plan a basic marketing website from domain and hosting considerations through keyword mapping, URL structure, on-page optimisation, robots file, XML sitemap and submission workflow. Tools: HTML, CSS, basic JavaScript concepts, FTP/FileZilla, domain and hosting control panels, Google Keyword Planner and search tools
  • Content Marketing and WordPress Blog Project — Create a content plan, publish SEO-friendly blog content, organise WordPress navigation and internal links, and review content quality, images and duplication. Tools: WordPress, content planning methods, grammar checker tools and plagiarism checker tools
  • Search Performance and Analytics Project — Set up a website measurement workflow and prepare a report covering visitors, clicks, impressions, position, CTR, devices, locations and behaviour. Tools: Google Search Console/Webmaster Tools concepts and Google Analytics
  • Google Ads Campaign Planning Project — Build a sample paid search plan with campaign objectives, keyword groups, ad copy, extensions, bid considerations and performance metrics. Tools: Google Ads concepts, keyword research and campaign reporting
  • Local and Social Promotion Project — Prepare a Google Business profile optimisation plan and a coordinated social media activity for Facebook, Twitter, Google Plus and YouTube. Tools: Google Business, Facebook, Twitter, Google Plus and YouTube
  • Lead Generation Landing Page Project — Design a lead-generation journey using a landing page, SEO, paid advertising, email or SMS follow-up and conversion tracking considerations. Tools: Landing page templates, Google Ads concepts, email marketing and mobile marketing
  • Monetisation and Freelancing Strategy Project — Develop a practical strategy covering blog monetisation, affiliate marketing, ecommerce promotion and presentation of digital marketing services on freelance platforms. Tools: WordPress, Google AdSense concepts, affiliate marketing concepts and freelancing websites
CAREER APPLICATION

Career Opportunities

The skills covered can support exploratory and entry-level work in areas such as digital marketing assistance, SEO support, content marketing, social media coordination, paid advertising assistance, website marketing, analytics support, email marketing, ecommerce marketing, lead generation and freelance digital marketing services. Actual opportunities depend on the learner’s portfolio, experience, communication ability and market conditions.

CERTIFICATION

Certification

Learners who meet ACLM’s course requirements can receive an ACLM Certificate of Participation. The course facts also include preparation related to Google Ads examinations; any external certification is subject to the relevant provider’s own eligibility, examination and approval conditions.

FAQ

Frequently Asked Questions

What is the duration of the Diploma in Digital Marketing?

The programme duration is 12 months.

What training modes are available?

The course is available in online and offline modes. Online training is offered for learners in India and international markets. Offline training is available at Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR.

Who can join this course?

The programme is designed for students and working professionals interested in digital marketing. Basic knowledge of programming is recommended.

Is the course suitable for beginners?

The course level is intermediate. Learners should have basic programming knowledge and an interest in websites, online promotion or digital communication.

Does the course include practical work?

Yes. The training includes ACLM notes, assignments and practical projects covering websites, SEO, analytics, Google Ads, social media, content, lead generation and monetisation.

Which tools and platforms are covered?

The syllabus includes Google Keyword Planner, Google Webmaster Tools/Search Console concepts, Google Analytics, Google Ads, Google Business, WordPress, Ahrefs, Moz concepts, FileZilla, Facebook, Twitter, YouTube, AdSense and affiliate marketing concepts.

Will I receive a certificate?

The course provides an ACLM Certificate of Participation, subject to ACLM’s course requirements.

Does the course guarantee a job, placement or income?

No such guarantee is stated. The programme focuses on developing digital marketing knowledge and practical skills; outcomes depend on the learner’s effort, portfolio, experience and market conditions.

What is the course fee?

The supplied course fee is INR 72,000.

What is the official course URL?

The official course page is /diploma-in-digital-marketing-training.html.

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