ACLM Institute of Professional Studies

Search Engine Optimization SEO Training

Search Engine Optimization SEO Training & Certifications

20 HrsOnline / OfflineIntermediateACLM CertificationACLM Certification

Search Engine Optimization is a technique to improve the visibility of a site or we can say that by implementing SEO technique we can generate more hits of a site. Also, we can say that SEO is a tool of internet marketing. Keeping in view of all the above facts, we’ve especially designed course on SEO training. Either you’ve a basic internet knowledge or have expertise of html, dhtml it is the right course to add wings to your professional area. ACLM offering the course in Vaishali, Indirapuram, Kaushambi, Ghaziabad, Sahibabad, Vasundhara including Delhi NCR region.

COURSE OVERVIEW

Course Overview

ACLM Institute of Professional Studies presents Search Engine Optimization SEO Training, an intermediate, instructor-led programme covering the core methods used to improve website visibility, content relevance and search performance. The course progresses from SEO fundamentals and keyword research to on-page optimisation, technical website elements, off-page activities, video search improvement, local listings, analytics and practical site improvement work. Training is available online and offline for learners in India and international markets. The course listing specifies a duration of 40 Hrs, while the supplied profile records 20 Hrs; learners should confirm the applicable schedule with ACLM before enrolment.

WHY THIS COURSE

Why Learn This Course?

Search Engine Optimization helps businesses and website owners improve the discoverability, structure and relevance of their web content for search users. This course gives students and professionals a practical foundation in keyword research, content optimisation, HTML-related page elements, link-building approaches, local listings, video optimisation and performance checking. It also introduces responsible SEO practice, including the risks associated with doorway pages, invisible text, cloaking and other search-engine guideline violations.

LEARNING OUTCOMES

What You Will Learn

The purpose, scope and major types of Search Engine Optimization.
How to analyse competitors and identify relevant search terms.
How to plan keyword placement across website content and page elements.
How to create effective titles, meta tags, meta descriptions and readable URLs.
How to optimise website content, keyword usage and images.
How to work with sitemaps and robots.txt at a foundational level.
How to understand search-engine submission, directories, articles, press releases, forums, blogs and social bookmarking.
How to evaluate one-way, reciprocal, three-way and other link-building approaches responsibly.
How to improve video discoverability and support local Google mapping or listing activities.
How to use keyword, ranking, density, analytics and statistics tools for SEO review.
How to document SEO recommendations and assess practical website improvement work.

SKILLS

Skills You Will Gain

Keyword research and keyword grouping
Competitor analysis for SEO
On-page SEO planning
Title, meta tag and meta description creation
Content and image optimisation
URL structure review
Sitemap and robots.txt planning
Off-page SEO activity planning
Link-building evaluation
Blog, article, forum and directory activity planning
Video search optimisation fundamentals
Local listing and mapping optimisation fundamentals
Keyword position and density checking
Basic Google Analytics and website statistics interpretation
SEO reporting and assignment documentation

WHO SHOULD JOIN

Who Should Join?

Students and professionals who want to build practical Search Engine Optimization skills. The programme is suitable for learners seeking a structured intermediate-level introduction to on-page, off-page and measurement-oriented SEO work.

PREREQUISITES

Prerequisites

Basic knowledge of HTML and CSS is required. Familiarity with websites, web pages and internet usage will be helpful.

TRAINING APPROACH

Training Methodology

ACLM Institute of Professional Studies delivers the programme through instructor-led, live one-on-one training. Learning support includes notes, assignments and e-books. The training is available online and offline in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR. Online delivery is available for learners in India and international markets. Recorded training is not included.

CURRICULUM

Detailed Course Syllabus

Module	Topics / Lessons
SEO Foundations and Search Visibility Build a clear foundation in Search Engine Optimization, search visibility and the relationship between website content, HTML elements, user intent and search-engine discovery.	Introduction to Search Engine Optimization — Define SEO, explain its role in internet marketing and distinguish visibility, relevance, traffic and user intent. 60 min Types of Search Engine Optimization — Introduce on-page and off-page optimisation and explain how the two areas support a broader SEO strategy. 60 min Search Users, Keywords and Target Audiences — Connect search queries with audiences, topics and website objectives before beginning optimisation work. 60 min SEO Workflow and Baseline Review — Establish a practical workflow for reviewing a website, recording observations and prioritising SEO actions. 60 min Responsible SEO Practice — Discuss quality-focused optimisation and identify the risks of doorway pages, invisible text, cloaking and other deceptive techniques. 60 min
Competitor Analysis and Keyword Research Develop the research skills needed to identify relevant keywords, understand competing pages and create a usable keyword plan.	Competitor Analysis for SEO — Identify competing websites and compare their page topics, titles, content coverage and visible optimisation elements. 60 min Keyword Research Principles — Explore keyword relevance, search intent, topical fit and the difference between broad and specific search terms. 60 min Using Keyword Research Tools — Practise structured research using Google Keyword Tool, Word Tracker and Keyword Spy as referenced in the course outline. 60 min Keyword Grouping and Mapping — Group related terms and map them to suitable pages to reduce duplication and improve content planning. 60 min Keyword Research Assignment — Prepare a keyword list and competitor observation sheet for a selected website or practice brief. 60 min
On-Page Optimisation Essentials Learn how to improve the visible and HTML-related elements of individual web pages for clarity, relevance and readability.	On-Page Optimisation Process — Understand why on-page optimisation is a primary step in an SEO strategy and how to plan page-level changes. 60 min Keyword Placement — Plan natural keyword placement across headings, body content and relevant page elements without compromising readability. 60 min Title Creation — Create concise, descriptive page titles aligned with page purpose and target search terms. 60 min Meta Tags and Meta Descriptions — Develop relevant meta tags and meta descriptions that accurately represent page content. 60 min Content Optimisation and Keyword Density — Review content structure, topical coverage, readability and keyword use, including the limitations of density as a standalone measure. 60 min
Technical Page Elements and Content Assets Apply foundational optimisation techniques to URLs, images, sitemaps, robots.txt and website content assets.	URL Structure Analysis — Review URL clarity, consistency and relevance as part of a page-level SEO assessment. 60 min Content Creation for SEO — Plan useful, readable content around keyword groups, user needs and page objectives. 60 min Image Optimisation — Discuss descriptive image context, file considerations and how images can support page relevance and usability. 60 min Sitemap Creation — Explain the purpose of sitemaps and prepare a basic sitemap planning exercise for a website structure. 60 min Robots.txt and Crawl Direction — Introduce robots.txt, its intended use and the need to handle crawl-related instructions carefully. 60 min
Off-Page Optimisation and Link Building Explore off-page SEO activities, link development concepts and documentation methods, with emphasis on relevance and responsible practice.	Off-Page Optimisation Fundamentals — Explain how activities outside the website can support visibility, discovery and authority signals. 60 min Search Engine and Directory Submission — Review search engine submission and directory submission workflows, quality checks and tracking requirements. 60 min Article, Press Release and Forum Activities — Plan article submission, press release submission and forum participation around relevance, useful information and appropriate conduct. 60 min Blogs and Blog Activities — Cover blog creation, blog submission and blog commenting, including quality and relevance considerations. 60 min Link-Building Models — Explain one-way, two-way or reciprocal, and three-way link concepts and evaluate their relevance and risks. 60 min
Social, Local and Video SEO Activities Extend SEO planning to social bookmarking, RSS, video content and local mapping or listing activities.	Social Bookmarking and RSS Feeds — Understand how social bookmarking and RSS feeds can support content distribution and discovery as part of a wider plan. 60 min Google Mapping and Listing — Plan consistent and useful local listing information for a business or website presence. 60 min Video Optimisation Fundamentals — Apply keyword and descriptive-content principles to improve the search discoverability of video content. 60 min Directory Submission Practical — Complete a structured directory-submission exercise with category, description and tracking details. 60 min Video Search Improvement Practical — Prepare and present an optimisation checklist for selected video content. 60 min
SEO Tools, Measurement and Reporting Use the listed SEO tools to check rankings, keyword usage and website statistics, then convert observations into actionable reports.	Keyword Position Checking — Use a Keywords Position Checker to record search-position observations and create a simple comparison sheet. 60 min Keyword Density Checking — Use a Keyword Density Checker alongside human content review to identify overuse, gaps and readability concerns. 60 min Google Analytics Fundamentals — Introduce Google Analytics as a source of website measurement and explain how to interpret basic traffic observations. 60 min Stats Counter and Basic Website Review — Review basic website statistics and connect observations with SEO activity planning. 60 min SEO Reporting — Create a practical report containing findings, recommendations, priority levels, supporting evidence and next steps. 60 min
Integrated SEO Project and Assessment Bring the course topics together through a structured website improvement project, assignments and presentation of SEO recommendations.	Site Improvement Project Brief — Define the website, target audience, objectives, baseline observations and scope for the final practical project. 60 min On-Page Improvement Implementation Plan — Compile keyword, title, meta description, content, URL, image, sitemap and robots.txt recommendations. 60 min Off-Page and Promotion Plan — Prepare a documented plan covering relevant submissions, blogs, forums, link-building, social bookmarking, RSS and local activities. 60 min Project Review and Presentation — Present the site improvement work, video search improvement or backlinking plan and respond to structured instructor feedback. 60 min Final Assignment and Course Recap — Submit the final assignment, review key SEO principles and identify areas for continued practice. 60 min

HANDS-ON EXPERIENCE

Practical Projects

Sites Improvements — Review a selected website or practice site and prepare a structured improvement plan covering competitors, keywords, page titles, meta descriptions, content, URLs, images, sitemap and robots.txt considerations. Document the recommended changes and the reason for each change. Tools: Competitors Analysis, Google Keyword Tool, Keyword Position Checker, Keyword Density Checker, HTML and CSS knowledge, Google Analytics or Stats Counter
Video Search Improvements — Prepare an optimisation plan for selected video content, including keyword alignment, descriptive content, discoverability considerations and supporting link or social activities. Record the proposed actions and review points. Tools: Keyword research tools, Video optimisation methods, Social bookmarking, RSS feeds, Google Analytics or Stats Counter
Backlining — Create a responsible backlinking activity plan that distinguishes relevant, quality-oriented outreach and submissions from manipulative or low-value practices. The exercise covers one-way, reciprocal and three-way link concepts, with documentation of source relevance and activity purpose. Tools: Link Building, Directory Submission, Article Submission, Press Release Submission, Forums Posting, Blogs, Link evaluation checklist
Director Submission — Plan and document a directory-submission exercise for a suitable website or business listing, including category selection, consistent business information, descriptive copy and submission tracking. Tools: Directory Submission, Google Mapping/Listing, Keyword Research, submission tracker, reporting notes

CAREER APPLICATION

Career Opportunities

The skills developed can support SEO-focused responsibilities such as SEO trainee, junior SEO executive, on-page SEO assistant, content optimisation assistant, link-building assistant, local SEO support and digital marketing support roles. Actual role availability and employment outcomes depend on the learner’s experience, portfolio, employer requirements and market conditions.

CERTIFICATION

Certification

Learners who complete the applicable ACLM programme requirements may receive an ACLM Certificate of Participation. The supplied course facts do not state accreditation, university affiliation, placement assistance or employment guarantees.

FAQ

Frequently Asked Questions

What is the duration of the SEO training?

The course listing states 40 Hrs, while the supplied course profile records 20 Hrs. Please confirm the applicable schedule with ACLM Institute of Professional Studies before enrolment.

Who can join this course?

The course is designed for students and professionals and is classified as intermediate level.

What prerequisites are required?

Basic knowledge of HTML and CSS is required.

Is the training available online and offline?

Yes. Training is available online and offline. Offline training locations supplied for this course are Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR.

Is recorded training available?

No. The supplied course facts specify online and offline training, with recorded training marked as unavailable.

What topics are covered?

Topics include SEO types, competitor analysis, keyword research, on-page optimisation, content and image optimisation, sitemaps, robots.txt, off-page activities, link building, blogs, directories, local listings, video optimisation, analytics and SEO tools.

What practical work is included?

Practical work includes Sites Improvements, Video search improvements, Backlining and Director Submission, supported by notes, assignments and e-books.

Which certificate is provided?

The supplied certification is an ACLM Certificate of Participation.

What is the course fee?

The supplied fee is INR 5,000. Confirm the current fee and enrolment terms with ACLM Institute of Professional Studies.

Does the course guarantee a job or salary?

No employment, placement or salary guarantee is stated in the supplied course facts.

START YOUR JOURNEY

Ready to Start Learning?

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