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ACLM Institute of Professional Studies

Bachelor of Business Administration (BBA)

Business Administration in IT, Finance, Marketing, Sales, Data Analytics

03 YearsOnline / OfflineBeginnerACLM CertificationACLM Certification
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Eligibility: 12th Passout
COURSE OVERVIEW

Course Overview

The ACLM Institute of Professional Studies Work Integrated BBA is a three-year beginner-level programme in Business Administration with focused learning in IT, Finance, Marketing, Sales and Data Analytics. The programme combines instructor-led teaching, LMS-based learning, recorded lectures, complete notes, books, assignments and practical projects. It is available in Online / Offline modes for learners in India and international markets. Offline learning is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi-NCR.

WHY THIS COURSE

Why Learn This Course?

Businesses need professionals who understand core administration as well as practical functions such as sales, marketing, office administration, finance, IT-enabled business processes and data-informed decision-making. This programme offers a structured foundation in business administration while developing practical skills through assignments and real projects in Sales, Marketing and Office Administration.

LEARNING OUTCOMES

What You Will Learn

  • Principles and functions of business administration
  • Business communication, professional behaviour and workplace documentation
  • Accounting fundamentals, financial records and business finance basics
  • Marketing principles, customer understanding and campaign planning
  • Sales processes, prospecting, negotiation and customer relationship management
  • Office administration, records, scheduling and coordination
  • IT applications and digital tools used in business operations
  • Business data handling, spreadsheets, reporting and introductory data analytics
  • Business economics, organisational behaviour and human resource fundamentals
  • Entrepreneurship, business planning and operational decision-making
  • Practical project planning, documentation and presentation
  • Integration of business functions through real-world assignments and projects
SKILLS

Skills You Will Gain

  • Sales planning and customer handling
  • Marketing planning and campaign support
  • Office administration and business coordination
  • Professional written and verbal communication
  • Business documentation and presentation
  • Basic accounting and financial record handling
  • Spreadsheet-based data organisation and reporting
  • Introductory business data analysis
  • Customer relationship management fundamentals
  • Task planning, teamwork and professional work habits
WHO SHOULD JOIN

Who Should Join?

Students and job seekers after 12th who want to build a foundation in Business Administration with practical exposure to IT, Finance, Marketing, Sales and Data Analytics.

PREREQUISITES

Prerequisites

12th Passouts.

TRAINING APPROACH

Training Methodology

The programme uses instructor-led sessions, LMS-based learning and recorded lectures. Learners receive complete notes and books, and reinforce their learning through assignments and practical projects. The training is available in Online / Offline modes. Online learning is available for India and international markets; offline learning is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi-NCR.

CURRICULUM

Detailed Course Syllabus

ModuleTopics / Lessons
Foundations of Business Administration
Introduces the role of business administration, the organisation, management functions and the relationship between key business departments.
  • Introduction to Business and Administration — Meaning, scope and importance of business administration in modern organisations. 60 min
  • Types of Organisations and Business Functions — Overview of business structures and the roles of operations, finance, marketing, sales, HR and IT. 60 min
  • Principles of Management — Planning, organising, staffing, directing and controlling in business settings. 75 min
  • Business Processes and Workplace Coordination — How tasks, information and decisions move across departments. 60 min
Business Communication and Professional Skills
Builds the communication and professional workplace skills required for administration, sales and coordination roles.
  • Principles of Professional Communication — Clear, purposeful and audience-focused communication in business. 60 min
  • Business Writing and Email Etiquette — Business emails, notices, letters, reports and professional tone. 75 min
  • Meetings, Presentations and Discussions — Meeting preparation, minutes, presentations and structured participation. 75 min
  • Professional Behaviour and Workplace Ethics — Reliability, confidentiality, teamwork, accountability and ethical conduct. 60 min
Accounting and Finance Fundamentals
Covers basic accounting concepts and the financial information used in routine business administration.
  • Accounting Concepts and Business Transactions — Basic terminology, accounting principles and transaction classification. 75 min
  • Books of Accounts and Record Keeping — Introduction to journals, ledgers, vouchers and systematic records. 75 min
  • Understanding Revenue, Costs and Profit — Business income, expenses, margins and simple profit calculations. 60 min
  • Budgets and Basic Financial Reporting — Budget preparation, variance awareness and interpretation of simple reports. 75 min
Business Economics and Commercial Awareness
Develops an understanding of markets, business decisions and the economic factors affecting organisations.
  • Demand, Supply and Markets — How market forces influence products, services and business decisions. 60 min
  • Competition and Pricing Basics — Competitive conditions, pricing considerations and customer value. 60 min
  • Business Environment Analysis — Internal and external factors affecting business operations. 75 min
  • Commercial Decision-Making — Using structured information to support routine business decisions. 60 min
Marketing Principles and Customer Understanding
Introduces the marketing process, customer needs, segmentation and value creation.
  • Meaning and Scope of Marketing — Marketing concepts, objectives and the role of marketing in business. 60 min
  • Customer Needs and Buying Behaviour — Understanding customer needs, decision factors and purchase behaviour. 75 min
  • Segmentation, Targeting and Positioning — Identifying customer groups and developing a clear market position. 75 min
  • Marketing Mix Fundamentals — Product, price, place and promotion in practical business planning. 75 min
Sales Management and Customer Relationship Skills
Develops foundational sales skills from prospecting through follow-up and relationship management.
  • Sales Process and Prospecting — Stages of selling, lead sources and prospect qualification. 75 min
  • Sales Communication and Product Presentation — Questioning, listening, product explanation and customer-focused communication. 75 min
  • Objection Handling and Negotiation Basics — Identifying concerns and responding professionally during sales conversations. 75 min
  • Follow-Up and Customer Relationship Management — Follow-up planning, records, service communication and relationship continuity. 75 min
Office Administration and Business Operations
Provides practical knowledge of office systems, administrative coordination and routine operational support.
  • Office Administration Functions — Administrative responsibilities, workflow coordination and service support. 60 min
  • Document Control and Filing Systems — Creating, organising, retrieving and maintaining business documents. 75 min
  • Scheduling, Meetings and Correspondence — Calendar management, meeting logistics, minutes and formal correspondence. 75 min
  • Administrative Reporting and Task Tracking — Task registers, status updates, checklists and routine reports. 60 min
Information Technology for Business
Explores the use of IT and digital tools in administration, communication and business operations.
  • IT in Modern Business — How technology supports communication, administration and organisational processes. 60 min
  • Digital Workplace Tools — Practical use of documents, spreadsheets, presentations and shared information. 75 min
  • Business Information and Data Handling — Organising business information, data accuracy and responsible access. 75 min
  • Digital Workflows and Process Support — Using digital tools to structure routine tasks and improve coordination. 60 min
Data Analytics for Business
Introduces data organisation, spreadsheet analysis, reporting and interpretation for business decisions.
  • Business Data and Analytical Thinking — Types of business data, questions, measures and basic analytical reasoning. 60 min
  • Spreadsheet Organisation and Formulas — Structured data entry, sorting, filtering and commonly used calculations. 90 min
  • Tables, Charts and Business Reports — Presenting business information through tables, charts and concise reports. 75 min
  • Interpreting Trends for Decisions — Identifying patterns, comparing results and communicating useful findings. 75 min
Organisational Behaviour and Human Resource Basics
Builds awareness of people, teams, workplace behaviour and basic HR processes.
  • Individuals and Behaviour at Work — Work attitudes, motivation and factors influencing workplace behaviour. 60 min
  • Teams and Organisational Communication — Team roles, collaboration, coordination and communication barriers. 75 min
  • Basic Human Resource Processes — Introduction to recruitment support, onboarding, attendance and employee records. 75 min
  • Performance and Workplace Development — Objectives, feedback, learning and professional improvement. 60 min
Entrepreneurship and Business Planning
Introduces entrepreneurial thinking and the process of developing a practical business plan.
  • Entrepreneurial Mindset and Opportunity Recognition — Problem identification, customer needs and business opportunity evaluation. 60 min
  • Business Models and Value Proposition — How organisations create, deliver and capture value. 75 min
  • Preparing a Basic Business Plan — Business objectives, market overview, operations, marketing and financial outline. 90 min
  • Business Risk and Implementation Planning — Identifying risks, setting milestones and planning practical execution. 75 min
Integrated Business Projects and Professional Readiness
Brings together the programme learning through practical projects, documentation and presentation.
  • Project Planning and Requirement Definition — Selecting a business problem, defining objectives, scope, tasks and deliverables. 75 min
  • Sales, Marketing and Office Administration Project Work — Apply programme concepts through practical projects in the core skill areas. 120 min
  • Data-Based Business Reporting — Organise findings, prepare evidence and create a structured management report. 90 min
  • Project Presentation and Review — Present project outcomes, respond to questions and reflect on learning. 90 min
HANDS-ON EXPERIENCE

Practical Projects

  • Sales Process and Customer Management Project — Create and document a complete sales workflow covering customer profiling, lead identification, follow-up planning, sales communication, objection handling and basic performance reporting. Tools: Business documentation formats, spreadsheets, presentation tools and LMS resources
  • Marketing Campaign Planning Project — Develop a practical marketing plan for a selected product or service, including customer segmentation, positioning, promotional planning, content ideas, activity scheduling and basic outcome tracking. Tools: Marketing templates, spreadsheets, presentation tools and business research resources
  • Office Administration and Operations Project — Design an office administration system covering document control, meeting schedules, task registers, correspondence, filing structures and routine operational reporting. Tools: Word-processing tools, spreadsheets, calendars, document templates and LMS resources
  • Business Data Reporting Project — Organise a small business dataset, prepare structured summaries, identify basic trends and present findings in a clear management report. Tools: Spreadsheets, charts, tables, presentation tools and reporting templates
CAREER APPLICATION

Career Opportunities

The skills developed in this programme can support entry-level opportunities and further professional development in areas such as Sales Executive, Marketing Coordinator, Office Administrator, Business Administration Assistant, Customer Relationship Executive, Finance or Accounts Assistant, Operations Coordinator and Business Data Support. Specific opportunities depend on the learner’s experience, performance and employer requirements.

CERTIFICATION

Certification

A degree will be awarded by Orchid University, as specified for this programme. Certification availability is subject to the applicable programme requirements.

FAQ

Frequently Asked Questions

What is the duration of the Work Integrated BBA?

The programme duration is 03 Years.

Who can join this programme?

The programme is intended for students and job seekers after 12th. The stated prerequisite is 12th Passouts.

What subjects or areas are covered?

The programme covers Business Administration in IT, Finance, Marketing, Sales and Data Analytics, along with communication, office administration, economics, organisational behaviour, entrepreneurship and practical projects.

What training modes are available?

The programme is available in Online / Offline modes and includes recorded lectures. Online learning is available for India and international markets.

Where is offline learning available?

Offline learning is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi-NCR.

What practical work is included?

Learners complete assignments and real projects in Sales, Marketing and Office Administration, supported by business reporting and presentation activities.

Will learners receive study materials?

The training methodology includes complete notes, books, assignments and projects.

Is certification available?

Yes. A degree will be awarded by Orchid University, subject to the applicable programme requirements.

Who provides the programme?

The programme is provided by ACLM Institute of Professional Studies.

START YOUR JOURNEY

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